Hot Wheels launches Gyro Jet

Company press release, June 16, 2003

New Delhi

Mattel Toys (I) Pvt Ltd announces the launch of the latest toy from its Hot Wheels brand, Gyro Jet. The Gyro Jet is a unique toy that takes off like a helicopter and transforms into a hi-flying plane!

Gyro Jet is a propeller - driven toy that is launched with a pull cable device. Kids can control the action; the faster and the more skillfully the cord is pulled, the higher and farther the Gyro Jet flies.

Gyro Jets have been launched for the first time in India by Hot Wheels. This flyer is meant for children of five years of age and above.

Speaking about the launch, Ms. Nanette D'Sa, Vice President Marketing from Mattel Toys (I) Pvt. Ltd. said, "Gyro Jet is a unique offering from Mattel's Hot Wheel's brand of toys. Hot Wheels is leading the way with innovative vehicles, tracksets and playsets. The Gyro Jet has all Hot Wheels' characteristics of speed, power and performance with un-rivaled attitude."

This unique toy from Mattel is available in all the leading departmental stores and toy stores across the country and is priced at Rs. 499/-

Edit Note:

Mattel Toys (India) Private Limited is a subsidiary of Mattel Inc., a worldwide leader in the design, manufacture and marketing of toys. Mattel's portfolio in India besides Hot Wheels includes world-renowned toy brands like Barbie and Fisher-Price. The company has a strong presence in the branded toys market and is committed to delivering superior quality and safe toy products with high play value. Today, Mattel is aggressively growing and increasing its presence in the country by introducing a wide range of international products.

For more information please contact:

Prateek Chatterjee/Piyali Dasgupta

Perfect Relations

Tel: 24139862-69

Fax: 24315979

Email: Publicrelations@vsnl.com

Parul Bhasin

9811450494