Simpoo in a mobile game! Exclusively from Star 7827

Company News

MUMBAI, August 2

The dynamic vegetarian and fashionably leather-free Simpoo now gets tech-savvy and enters your mobile screen, exclusively from Star 7827.

Channel

Visibly excited about this new phase in Simpoo's life, Amar K Deb, Head Honcho Channel

Leveraging the huge popularity of Simpoo, Star 7827 with Channel has decided to extend his fame to the mobile platform. With the launch of the new Simpoo Zone on the WAP site www.wap.star7827.com, Simpoo lovers can now download India's favourite animated star on their mobile phones as wallpapers, animations, themes and soon to come video downloads. Star 7827 has also created a game called Super Simpoo which could be previewed on the website www.star7827.com . The Simpoo game is a Star 7827 exclusive available to BSNL, BPL, Hutch, DWL, and Spice telecom subscribers.

Commenting on the launch of the Simpoo Zone, Viren Popli, Sr. Vice President, Star India said, "In line with our promise to offer a variety of quality and exclusive content to our consumers we are very excited about the first character from Star's TV network that is being extended to the mobile screen as a mobile game. We have created a mobile content package on our wapsite; the Simpoo zone and we hope to bring other such popular Star TV characters onto the mobile screen in the future. With the charm of your regular eccentric college math professor, Simpoo has a very good connect with young mobile subscribers. And whatever is popular on the mobile device today, it's out here on Star 7827."

About STAR 7827

STAR 7827 is the short code of STAR which was initially set up to enhance channel and viewer interactivity by offering instant involvement in shows and contests across the STAR bouquet of channels. 7827 (which stands for STAR on your handset keypad) has several firsts to its credit including, the first reverse auction, the first play along, the first text2tv show as well as the first mobisode in the Indian market. STAR 7827 also managed interactivity for Kaun Banega Crorepati - 2 which set a new record in interactivity by receiving 130 million text messages and calls across 61 episodes. www.star7827.com and www.wap.star7827.com are the respective internet and wap destination of the service.

About Channel

STAR is a leading media and entertainment company in Asia. STAR broadcasts over 50 television services in nine languages to more than 300 million viewers across 53 Asian countries. STAR channels cover all genres including general entertainment (Star Plus, Xing Kong, Star Chinese Channel, Star One, Star Utsav, Star World, Vijay, Phoenix Chinese), sports (ESPN, Star Sports), movies (Star Chinese Movies, Star Gold, Star Movies), music (Channel ), and news and current affairs (Star News, Star Ananda, Phoenix InfoNews Channel). STAR controls over 20,000 hours of Indian and Chinese programming and also owns the world's largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee. In partnership with leading companies in Asia, STAR businesses extend to filmed entertainment, television production, cable systems, direct-to-home services, terrestrial TV broadcasting, wireless and digital services. STAR is a wholly owned subsidiary of News Corporation.

www.startv.com

About Star

STAR is a leading media and entertainment company in Asia. STAR broadcasts over 50 television services in nine languages to more than 300 million viewers across 53 Asian countries. STAR channels cover all genres including general entertainment (Star Plus, Xing Kong, Star Chinese Channel, Star One, Star Utsav, Star World, Vijay, Phoenix Chinese), sports (ESPN, Star Sports), movies (Star Chinese Movies, Star Gold, Star Movies), music (Channel ), and news and current affairs (Star News, Star Ananda, Phoenix InfoNews Channel). STAR controls over 20,000 hours of Indian and Chinese programming and also owns the world's largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee. In partnership with leading companies in Asia, STAR businesses extend to filmed entertainment, television production, cable systems, direct-to-home services, terrestrial TV broadcasting, wireless and digital services. STAR is a wholly owned subsidiary of News Corporation.

www.startv.com

For further information, contact:

Star India Pvt. Ltd.

Zeenat Khan - Asst. Vice President - Publicity

Email: zeenatk@in.startv.com

Tel: 9821076532

Gaurav Bhaskar / Dirk Lewis

Vaishnavi Corporate Communications

Email: gbhaskar@vccpl.com/dlewis@vccpl.com

Tel: +91-22-66568787