Star 7827 brings Hollywood action to your mobile screen!

Company News

MUMBAI, August 11

After creating the magic of TV on your mobile screen, www.star7827.com the new destination for the cool mobile content now brings the best of Hollywood and Bollywood action onto your mobile screen. Packing maximum punch into its offerings, Star 7827 today announced the launch of Super Hero series of mobile games.

Committed to offer the best of TV and big screen action www.star7827.com brings to you the magic of Superman, Batman & India's very own first Super Hero Krissh. More from Hollywood is the power of Terminator, Robocop, the action of Rambo, Starwars, the drama of Diehard, Oceans 11, it's all out here on Star 7827.

And if action is not your scene, one could choose from other popular movie based mobile games like Asterix, the adorable Garfield or begin their own hunt for the Holy Grail by playing The Da Vinci Code. And that's not all, if you wanna get the taste of some sporting action of the FIFA world Cup just log onto www.Star7827.com and download the SuperSoccer mobile game and set your own records. The games are available to all mobile subscribers on BSNL, Hutch, BPL, Spice Punjab.

Viren Popli, Sr. Vice President, Star Interactive said, "with Super Heroes all over the place on the big screen this season, we have got them all onto one place that is Star 7827 - from Superman, Batman, Catwoman to Krrish they

are all out here on Star 7827."

This is another step towards making www.wap.star7827.com a preferred destination for GPRS subscribers looking for exciting action-oriented mobile entertainment. Star 7827 is fast emerging as the ultimate destination for popular mobile content from both Television and Movies. Consumers can log on to www.star7827.com

/ http.wap.star7827.com and preview the games.

About STAR 7827:

STAR 7827 is the short code of STAR which was initially set up to enhance channel and viewer interactivity by offering instant involvement in shows and contests across the STAR bouquet of channels. 7827 (which stands for STAR on your handset keypad) has several firsts to its credit including, the first reverse auction, the first play along, the first text2tv show as well as the first mobisode in the Indian market. STAR 7827 also managed interactivity for Kaun Banega Crorepati - 2 which set a new record in interactivity by receiving 130 million text messages and calls across 61 episodes. www.star7827.com and www.wap.star7827.com are the respective internet and wap destination of the service.

About Star:

STAR is a leading media and entertainment company in Asia. STAR broadcasts over 50 television services in nine languages to more than 300 million viewers across 53 Asian countries. STAR channels cover all genres including general entertainment (Star Plus, Xing Kong, Star Chinese Channel, Star One, Star Utsav, Star World, Vijay, Phoenix Chinese), sports (ESPN, Star Sports), movies (Star Chinese Movies, Star Gold, Star Movies), music (Channel ), and news and current affairs (Star News, Star Ananda, Phoenix InfoNews Channel). STAR controls over 20,000 hours of Indian and Chinese programming and also owns the world's largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee. In partnership with leading companies in Asia, STAR businesses extend to filmed entertainment, television production, cable systems, direct-to-home services, terrestrial TV broadcasting, wireless and digital services. STAR is a wholly owned subsidiary of News Corporation.

www.startv.com http://www.startv.com/

For further information, please contact:

Star India Pvt. Ltd.

Zeenat Khan - Asst. Vice President - Publicity

Email: zeenatk@in.startv.com

Tel: 9821076532

Gaurav Bhaskar/Dirk Lewis

Vaishnavi Corporate Communications

Email: gbhaskar@vccpl.com/dlewis@vccpl.com

Tel: +91-22-56568787