HUGO BOSS opens first exclusive BOSS shop in India

Company press release, June 19, 2003

New Delhi

HUGO BOSS, the international fashion and lifestyle company, will open its first exclusive BOSS shop in India in June. Located at the prestigious hotel The Oberai in New Delhi, the 1,350 square foot store will mark an important step in the international brands foray into the subcontinent.

Setting new standards in shop design, service and product technology, the new venue will showcase the Boss Hugo Boss menswear collection for Spring/Summer 2003. Designed for the successful, cosmopolitan man, the seasons collection features classic and trendy suits, knitwear and polo shirts, leisure wear and jeans, along with accessories to fit every occasion.

There are currently more than 600 Hugo Boss Shops located in 70 countries. With its 17 subsidiaries worldwide, the Group posted net sales of 1.093 billion EUR in 2002. The core brand BOSS has reported double digit growth for the last eight years.

BOSS Hugo Boss Black Label

Spring/Summer

General Trends

-- Positive response to uncertain times

-- Lightness of fabric, construction and spirit

-- Unexpected combinations

-- Formal and informal mixed together

-- Clothes for individuals

-- Transcends the border between work and play

-- Effortless fusion of styles

-- Collection mood: Lightness of Being

Themes

-- Light Waves

-- City Nomads

-- Nouveau Dandy

-- Oriental Roots

Colors

-- Light Waves: Blue, light greens, yellows and white off-white and beige sand, sky, sun and water

-- City Nomads: Shades of reddish brown mixed with mid olives, rich greys and beige, white

-- Nouveau Dandy: Blue, black, white and greys

-- Oriental Roots: Burnt orange, curry, olive, yellow, spicy colors

Fabrics

-- Light Waves: Natural fabrics, cotton based sophisticated blends lightweight suede

City Nomads: Lightweight suede Napa leather shirt jackets cotton and linen, natural washed qualities

-- Nouveau Dandy: High-twist wool cashmere, luxury fiber blends

Oriental Roots: Washed linen with sun-bleached stripe cotton natural fabrics dominate

Styles

-- Light Waves: Blue crisp cotton two-button single breasted suit with a white cotton-linen crinkle semi- transparent shirt - shirts often worn loose and untucked in transparent or semi-transparent fabric with unlined coats

-- City Nomads: Unconstructed and washed suits layered and laid-back look soft washed sport jacket With a washed tee-shirt

-- Nouveau Dandy: Chic and sharp tailoring for sophisticated dressers two-button single breasted suits, Buttons set low slimline body shoulders are straight - not too strong sharp look slimline tailoring

-- Nouveau Dandy: Pinstripe and chalkstripes classic shirts with big collars and double cuffs patterns Elegant dandy statement

-- Oriental Roots: North Africa - Moroccan market burnt colors - washed to give a dusty authentic look Cotton shirt jackets and shirts with oriental placement prints and embroidery Indian style collars ceramic-inspired prints subtle stripe effects relaxed jersey safari jackets

Lothar Reiff:

For the upcoming Spring/Summer 2003 collection we are transcending the border between work and play.

The look combines different feelings to create a new statement for clothes - crisp and washed or loose and straight.

For Further Information, please contact:

HUGO BOSS Hong Kong

Suites 2501-8, Tower 6

The Gateway, No. 9 Canton Road

Trimshatsui, Kowloon

HONGKONG

Ms. Stephanie Means

Communications & Marketing Manager

Phone: +852 2378 7025

Fax: + 852 2377 4363

Email: Stephanie_Means@hugobass.com