Oral-B announces 30-day money back trial offer

Company press release, June 25, 2003

New Delhi

Oral-B, world leaders in Oral care, have announced a never before trial offer on the New Braun Oral-B® Battery Toothbrush. This exciting 30 day risk free money back offer is valid on products bought between June 1, 2003 and August 30, 2003 across all leading retail outlets in the country. The Braun Oral-B® Battery Toothbrush is recommended by more dentists Worldwide than any other brand of Power toothbrush. Internationally a huge success, today more and more people are switching to power brushing. The Braun Oral-B® battery operated toothbrush is proven to remove more plaque than any ordinary manual toothbrush, prevent gum diseases, significantly reduce gingivitis and bleeding and is as known to be as gentle on teeth and gums as a soft manual toothbrush.

According to Mr. Vipul Sabharwal, Regional Business Director, Oral Care, Gillette India "The money back offer on the new Braun Oral-B® Battery Toothbrush provides consumers with a reassurance that Braun Oral-B® Battery Toothbrush is superior over manual toothbrushes. We are certain that consumers will be satisfied with their purchase and will feel the difference within 30 days. This money back offer will also encourage more trials, and hence enable consumers to use the product and differentiate the performance over an ordinary manual toothbrush."

The New Braun Oral-B® Battery Toothbrush is an Duracell battery powered toothbrush that features the high speed oscillating brushing action pioneered by Braun Oral-B® and includes other proprietary features which are unprecedented in the battery powered segment. The toothbrush includes the Oral-B cup shaped brush head that encompasses the whole tooth as it gently cleans, as well as patented Interdental Tips to penetrate hard-to-reach areas that ordinary toothbrushes cannot reach. The Braun Oral-B® Battery toothbrush also features proprietary Indicator® bristle technology to monitor brush head wear, the water resistant and ergonomically designed handle has a push on/off switch, a soft non-slip grip for full control, even when the toothbrush is wet.

One of the three core businesses of The Gillette Company, Gillette Oral care is the worldwide leader in both the manual and power toothbrush markets with products marketed under the Oral-B and Braun Oral-B brand names. The Oral-B brand also has interdental products such as dental floss, as well as toothbrushes and toothpaste for children.

Headquartered in Boston, Mass., The Gillette Company is the world leader in male grooming, a category that includes blades, razors and shaving preparations. Gillette also holds the number one position worldwide in selected female grooming products, such as wet shaving products and hair epilation devices. In addition, the Company is the world leader in alkaline batteries.

For further information please contact:

Deepakshi Jha

Rediffusion DY&R brand communications

New Delhi

Ph: (011) 2 6147194/38

Fax:(011) 2 6147159

E-mail: deepakshi_jha@ind.dyr.com