Apollo Clinic launches branded health card

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afaqs! news bureau
New Update

Company press release, June 19, 2003

New Delhi

Apollo Health & Lifestyle Limited, a 100% subsidiary of the Apollo Hospitals Group, today announced the launch of yet another innovative initiative for consumers, the 'Health Edge Card'. This first of its kind service will provide consumers the convenience of availing multiple benefits through a single card. The credit-card sized 'Health Edge Card' will cover the entire range of Apollo Clinic services and will provide a host of attractive offers, such as free consultations, discounts on services at Apollo Clinics and Apollo Hospitals, apart from several other value-added services.

Speaking on the occasion, Mr. Ratan Jalan, CEO, Apollo Health & Lifestyle Limited said, "We at Apollo pride ourselves on consistently providing the best in healthcare services for the benefit of our customers. The launch of this Health Edge Card is yet another step in this direction. The card has been designed with the objective of providing every family access to the best healthcare facilities at affordable prices, thus further strengthening our valued relationship with them."

With the Health Edge Card membership, families will be entitled to several privileges, including special offers on all services being offered at The Apollo Clinics and the Apollo Hospitals. These include consultations with specialists and super-specialists, diagnostic services, preventive health checks.

This unique offering from Apollo Health & Lifestyle Limited, will provide a range of benefits to the Apollo Clinics' consumers. These include an enrollment gift, six free consultations at the Apollo Clinics, 20% discount on diagnostic services and 15% discount on the entire range of preventive health check packages. Consumers will also have the opportunity to avail of a 10% discount on services at the Apollo Hospitals. Other value-added offers available to the consumers throughout the year will include free home delivery of medicines from the Apollo Clinic pharmacy and periodic discounts on other health products and services. The Apollo Clinics across the network will also organize high profile health seminars with participation from renowned specialists. The Health Edge Card holders will have the opportunity to be invited exclusively to these seminars, which will focus on different health related issues. The aim of these seminars will be to provide health tips as well as respond to consumer queries, thus enhancing their awareness about health issues and enabling them to manage their health effectively.

The Health Edge Card will have an inaugural price of Rs 749/-. Additional cards for up to three family members will be offered at no extra cost. It will be valid across the entire network of the Apollo Clinics.

About Apollo Health & Lifestyle Limited

Apollo Health and Lifestyle Limited, a fully owned subsidiary of Apollo Hospitals Group, has begun setting up a large chain of franchised clinics called 'The Apollo Clinic' in India and abroad. In the next three years, the company plans to set up 250 Apollo Clinics across the country. Eight Apollo Clinics have already started operations, four in Delhi, (Azadpur, East of Kailash, Janakpuri and Pitampura) and one each in Faridabad, Gurgaon, Ahmedabad and Jamshedpur.

IIM Bangalore and NIS are providing training to the franchisees and the employees of the clinic. Wipro Healthcare IT has provided the entire clinic software. Renowned Architect Alfaz Miller is in-charge of the architecture, interiors, signage and project execution and designer Ravi Bajaj has designed the staff uniforms.

For further information, please contact:

Anil Nim/Dhritiman Biswas

Good Relations (I) Ltd.

Tel: 23715727

Fax: 23715725/ 35

Email: anil.nim@griflagship.com

dhritiman.biswas@griflagship.com

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