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Shantanu Khosla is new Chairman of ASCI

Company News

New Delhi, September 18

At the Board meeting held on September 14, 2006, Shantanu Khosla, Managing Director, Procter & Gamble Hygiene and Health Care Ltd., was unanimously elected Chairman of the Board of The Advertising Standards Council of India (ASCI).

As a member of the Board of Governors since July 2005, he has provided active support to the Self-Regulation in Advertising movement.

Bhaskar Das, Executive President, Bennett Coleman & Co. Ltd., was elected Vice- Chairman, and Rajiv Dube, President (Passenger Car Business Unit), Tata Motors Ltd, was re-appointed as the Honorary Treasurer.

The other members of the new Board of Governors are:

Advertisers: Vinita Bali (Britannia Industries), Nitin Paranjpe (Hindustan Lever), Media: Vikram Kaushik (Tata Sky Ltd.), G. Krishnan (TV Today), I. Venkat (Ushodaya Publication - Eenadu).

Ad.Agencies: Madhukar Kamath, (Mudra), Pranesh Misra(Lintas), Arvind Sharma (LeoBurnett), Srinivasan Swamy (R.K. Swamy BBDO).

Allied Professions: Dilip Cherian (Perfect Relations), Dhananjay Keskar (ICFAI Business School), Ram Poddar (The Tobacco Institute of India), Partha Rakshit (AC Nielsen Research Services).

During the year 2005-06, the Consumer Complaints Council (CCC) deliberated on 117 complaints against ads of which 67 were upheld. In 52 cases, the ads have been withdrawn or modified appropriately– it is note worthy that 71% of advertisers who complied, are not members of the ASCI.

Dialogue with concerned Ministries - Govt. of India, New Delhi:

ASCI’s role has been acclaimed by various agencies including the Government. However, it lacked the force of legal recognition. The Government of India has at last, taken note of this and on 2nd August 2006, vide a notification in The Gazette of India: Extraordinary {Part II – sec. 3(i)}, made sure that at least as far as TV Commercials go, they abide by the ASCI Code. The amendment made in Cable Television Networks (Amendment) Rules, 2006 now states:

“(9) No advertisement which violates the Code for Self-Regulation in Advertising, as adopted by the Advertising Standards Council of India (ASCI), Mumbai for public exhibition in India, from time to time, shall be carried in the cable service”.

In the words of Mr. Ram Poddar, outgoing Chairman of ASCI, “In recognition of the excellent service that ASCI has been rendering in ensuring that Advertising contents should be truthful and socially responsible, the Ministry of Information & Broadcasting, Government of India, has made the Advertising Self-Regulatory Movement in India stronger and more effective.”

The recent directive issued by the Drugs Controller General India, Directorate General of Health Services, reinforces that the ASCI Code should be followed strictly when advertising on drugs, cosmetics and toiletries.

For further details, please contact:

Rachita Ravindran

Madison Public Relations

Tel.No: 56548342/43 Ext.: 120

Mob: 9820769251