LEGO unveils Basketball Series

Company press release, June 30, 2003

Mumbai

Young Basketball lovers can look forward to something exciting this season. LEGO has unveiled their Sport Basketball game for children between 6 to 12 years of age. The tabletop basketball set series includes National Basketball Association slam dunk, 1 Vs 1 game, Ultimate defense, Spin and shoot, Streetball 2 Vs 2 and an ultimate National Basketball Association arena challenge. ENTIRE BASKETBALL SERIES IS AVAILABLE AT ALL LEADING OUTLETS AND IS PRICED FROM RS 199 TO RS 3550. The range also includes NBA collectors where one can collect their favourite players in their respective team uniforms. In short, LEGO Basketball series offers the same excitement that a game of Basketball does in a court.

Announcing the launch, Parag Dani, Head Marketing Services MIL said, "Sports is an activity one can associate with any age group. For children particularly, it is an integral part of their routine and basketball is among the popular sports. LEGO merely adds to their excitement by bringing basketball right on children's tables through LEGO Sports: Basketball. With LEGO basketball one can follow building instructions on the box and make an exact copy of the arena as per the details given. At the same time they can also devise new strategies, practice and learn defense techniques and various tricks used in the court with the different sets available such as the slam dunk, spin and shoot and rapid return. Along with the set of players now children can even collect their favourite NBA sports heroes and place them in the court for playing. Apart from providing entertainment, LEGO products are designed in a way, which keeps children motivated and stimulates creativity, imagination and the desire to know and do more than just playing."

About Mahindra Intertrade Limited

Mahindra Intertrade Limited was formed effective 1st September 99 in order to be better equipped in the business of domestic and international trading and to be a value bridge FOR ITS business affiliates and customers. Mahindra Intertrade Limited (MIL), through Marketing Services, made a foray into the Consumer Goods market with LEGO toys. MIL took over the marketing and distribution of LEGO Toys in India at the beginning of 2001. Since then they have made inroads into the Indian kids segment market with several other brands like WALT DISNEY and SOFT WONDERS- a Plush Toys range. MIL is the first company in India to offer a complete range of swimming accessories from the international brand AQUA. In their endeavour to become a company catering completely to kids they have introduced Woolworths - Ladybird brand and Winnie The Pooh apparels for children between the age group of 0-8 years.

For further information please contact:

Troy Ribeiro/Vijay Chaudhury

Litmus

Tel: 26253167/26243766