National, August 26, 2019
Free Fire, the world’s most popular mobile battle royale game, was designed to deliver the premium battle royale experience to players all across India. Garena’s first self-developed game set out to address a need with players who wanted a highly immersive and enjoyable social battle royale game, designed specifically for mobile phones.
Free Fire allows users to enjoy the premium mobile battle royale experience on almost any smartphone, and its quicker gameplay with smaller maps offers an engaging and immersive experience every round. The social and interactive elements of Free Fire, including its unique guild system and story arcs for main characters in the game, ensure players are always enjoying the game with those around you.
Free Fire’s deliberate design and social gameplay has grown rapidly to become a favourite all over the world. As of May 2019, Free Fire has more than 450 million registered users, and over 50 million peak daily active users. Free Fire was the third most downloaded mobile game and the most downloaded battle royale game globally across the Google Play and iOS App Stores combined in the second quarter of 2019, according to App Annie. It also continued to be the top ranking game by monthly active users in Latin America in the second quarter, according to App Annie.
Free Fire has one of the largest and most engaged global games community. Garena World 2019, which hosted the first-ever Free Fire World Cup, saw close to 270,000 attendees over the 2-day event. Free Fire World Cup attracted more than 27 million online views in total and recorded peak concurrent viewers of over 1.1 million on YouTube. Additionally, the recently concluded Free Fire Pro League Brazil 2019 saw close to 13 million views on YouTube alone.