Clarity Communication ties up with Wizikey for AI-driven PR analytics

Clarity Communication, a counsel-driven public relations firm, has partnered with Wizikey, a global AI-powered media intelligence platform. The partnership will enable Clarity to offer real-time analytics, impact measurement, and data-driven PR solutions for clients across sectors and geographies.

“At Clarity, we believe PR must be measurable, transparent, and accountable — not just creative,” said Sowmya Iyer, founder and CEO of Clarity Communication. “Wizikey’s technology aligns perfectly with our philosophy of outcome-led PR. This partnership enables us to bring structured dashboards, real-time sentiment analysis, and true media ROI to our clients, from emerging startups to listed enterprises.”

Through the partnership, Clarity will use Wizikey’s tools such as the News Score, media outreach trackers, and AI-based reporting systems. This will give clients access to live brand sentiment tracking, share-of-voice benchmarking, crisis alerts, and a consolidated view of their communication performance across print, digital, and broadcast channels.

“It’s a pleasure to see Indian PR firms like Clarity confidently crossing borders. Supporting Soumya has been a privilege - she’s a long-term thinker who truly understands how communications can scale across geographies. Today, we’re equipped to deliver media intelligence across geographies and sectors - no borders, no boundaries.” said Aakriti Bhargava, co-founder Wizikey.

The collaboration has already been rolled out across select Clarity clients in fintech, EV mobility, healthcare, and D2C brands, with full integration set to be completed by Q3 2025.