Secret Sauce Communications bags PR mandate for Bindu Fizz Jeera Masala

Secret Sauce, a national Corporate Reputation, PR and Communications agency has been appointed as the PR and corporate reputation partner for Bindu Fizz Jeera Masala, a leading food and beverage company from Karnataka with a legacy of 25+ years. This announcement comes at a time when House of Bindu is aiming at a nationwide expansion with their flagship brand Bindu Fizz Jeera Masala and Secret Sauce shall be instrumental in driving this growth through a focused corporate reputation and PR strategy at a national level. The partnership with House of Bindu will focus on enhancing their brand reputation, driving thought leadership initiatives, and executing strategic PR campaigns.

With ethnic flavors gradually becoming the choice of the younger generation and capturing hearts, organizations such as SG Corporates which are poised to focus on their next phase of growth with a nationwide rollout of their popular Bindu Fizz Jeera Masala – across the country.

To accelerate its national presence, Bindu will create a stronger connect across consumers and cultures in India and drive a nationwide appeal in positioning a Jeera drink for the youth especially the GenZ.

Megha Shankar, director strategy & marketing, SG Corporates which owns House of Bindu and Praveen Capital, said, "Bindu with its rich legacy in South India & as a proud Make in India brand, is now set to expand nationwide, introducing our much-loved Bindu Fizz Jeera Masala to a wider audience while staying true to our roots. Our focus is bridging tradition with innovation to make the brand relevant for today’s Gen Z and millennial consumers. With this partnership, we aim to create strong consumer connections and establish Bindu as one of the leading beverage brands across India."

Shalini Gupta, founder & director, Secret Sauce Communications, said, “We are happy to partner with House of Bindu which has a rich legacy and strong consumer connect. With our unique narrative, thought leadership and PR approach in crafting an identity we hope to manage perceptions and thus help them gain new market success. This association is a testimony to the dedication and impact-driven approach of our team. Our goal is to partner and position House of Bindu as a leading food and beverage company with innovative ethnic flavors and strong sense of the customer pulse across India”