The Axe research lab

Brand : Axe | Product Group : Cosmetics | Toiletries | Personal care | Name of Agency : | City of Agency : | Country Of Agency : India | Client : Unilever | Work type : Client work | Date of publication / release : Feb 25, 2009 | Body copy :

Numberitis has struck.

What is numberitis? A conditon affecting women; characterized by an uncontrollable urge to give away one's mobile number to great-smelling men.

Side-effects: Accelerated heart-rate and an increase in body temperature due to a sudden desire to make a Call-me gesture.

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