The Axe research lab

Brand : Axe | Product Group : Cosmetics | Toiletries | Personal care | Name of Agency : | City of Agency : | Country Of Agency : India | Client : Unilever | Work type : Client work | Date of publication / release : Feb 27, 2009 | Body copy :

Numberitis can spread. Rapidly.

What is numberitis? A conditon affecting women; characterized by an uncontrollable urge to give away one's mobile number to great-smelling men.

Facts and figures: As our survey indicates, numberitis can spread rapidly. As many as 78% women in the metros admit that they'll give their numbers to guys they find desirable.

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