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A dream that GRUH for 25 years

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A dream that GRUH for 25 years

Brand : GRUH Finance | Product Group : Banking | Financial Services | Insurance | Name of Agency : Multimedia Aquarius Pvt. Ltd. | City of Agency : Mumbai | Country Of Agency : India | Client : GRUH Finance | Work type : Client work | Date of publication / release : Jul 31, 2010 | Body copy :

The house of GRUH has been built on a bold vision. To take the benefits of housing finance to people in rural India, people who can offer little by way of conventional collateral but make up for it in sheer hard work and determination.

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It's been 25 years since GRUH started. And in that time, thousands of people in the rural areas have become part of the growing GRUH footprint which now stretches way across Western India. It has been a learning experience every day. Loans are given to people who are self-employed and also to those who do not have regular salary income. GRUH’s unique Credit Score methodology makes it possible to effectively appraise all such borrowers. GRUH offers them the option of flexible interest payments (on annual, monthly or even daily basis).

The smile in a new homeowner's eyes, as yet another toran is strung across a simple village door, makes it all worthwhile. Once again, GRUH is happy to say, “This is your home, every inch of it.”

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