Brand : Tata Power | Product Group : Services | Name of Agency : Dentsu | City of Agency : Mumbai | Country Of Agency : India | Client : Tata Power Company | Work type : Client work | Date of publication / release : Nov 15, 2010 | Body copy :
Our commitment is to keep the progress of every Mumbaikar on track.
"I board the 09.23 am local train to work as I've been doing for the past fifteen years. I love the rush, the clamour and the endless conversations - highs and lows of the stock market, Maradona's coaching skills, Obama's Afghan policy, Bollywood's latest blockbusters, the list goes on!
The interesting debates are interrupted by the appearance of Senbabu and his boxful of delightful Bengali sweets. Seen sulking in a corner is D'Souza; overweight and now on a strict diet. Someone reads a funny SMS. Everyone laughs aloud. As ever, Jigneshbhai, the cloth merchant is snoring by his window seat. For him, we never existed. Before I know, it's time to get off. I wave goodbye, knowing that I shall meet them again. Tomorrow at 09:23 am."
MUMBAI'S LOCAL TRAINS RUN ON TATA POWER.
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