Brand : McDowell's Signature | Product Group : Beverages | Name of Agency : Rediffusion-DY&R | City of Agency : NA | Country Of Agency : India | Client : McDowell's Signature | Work type : Client work | Date of publication / release : May 1, 2008 | Body copy : Headline: - Subhead: What do you call a young new entrant in the automotive battery business who clocks Rs 100 crores in 3 years. Highly Charged Bodycopy: What do you call a young new entrant in the automotive battery business who clocks Rs 100 crores in 3 years. Highly Charged Baseline: The new sign of success | Views : 6