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Brand : McDowell's Signature | Product Group : Beverages | Name of Agency : Rediffusion-DY&R | City of Agency : NA | Country Of Agency : India | Client : McDowell's Signature | Work type : Client work | Date of publication / release : May 1, 2008 | Body copy :

Headline: -

Subhead: McDowell's Signature success icons

Salil Chaturvedi, Provogue

He created a brand new label, then made it No. 1 in 4 years flat.

Clearly, a readymade example of

XXL success

Bodycopy: McDowell's Signature success icons

Salil Chaturvedi, Provogue

He created a brand new label, then made it No. 1 in 4 years flat.

Clearly, a readymade example of

XXL success

Baseline: The new sign of success

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