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Brand : ICICI | Product Group : Banking | Financial Services | Insurance | Name of Agency : Ogilvy Financial | City of Agency : NA | Country Of Agency : India | Client : PruICICI | Work type : Client work | Date of publication / release : May 1, 2008 | Body copy :

Headline: -

Subhead: You got a hot tip
You called the broker
You actually bought
You thought of selling
You actually sold
And then you blame the share market!

Bodycopy: You got a hot tip
You called the broker
You actually bought
You thought of selling
You actually sold
And then you blame the share market!

Baseline: Rely on our expertise, instead.

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