All that is fragile, is held by strength.

Brand : ICICI | Product Group : Banking | Financial Services | Insurance | Name of Agency : Lowe Lintas | City of Agency : NA | Country Of Agency : India | Client : ICICI Prudential Life Insurance Company Ltd. | Work type : Client work | Date of publication / release : May 1, 2008 | Body copy :

Headline: All that is fragile, is held by strength.

Subhead: We cover you.

Bodycopy: We cover you.

Baseline: Joy Hope Freedom Life

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