Deepest Condolences

Brand : Hyundai Genesis Coupe R-Spec | Product Group : Automotive | Automotive Products | Name of Agency : Innocean | City of Agency : | Country Of Agency : USA | Client : Hyundai Motor Company | Work type : Client work | Date of publication / release : Oct 31, 2012 | Body copy :

Nothing expresses emotion quite like a greeting card. And Hyundai felt it to be the best way in expressing its condolences to four formidable speedsters its Genesis Coupe R-Spec beat out in recent track tests conducted by AMCI. To help soften the blow of defeat, INNOCEAN USA created a line of “Sympathy Cards” for each of the four competitors with the simple message “Sorry competition, nothing personal.”

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