The Wills Sport fashion philosophy. Rip it, sun it, shrink it, and if it still looks new, cut it.

Brand : Wills sport | Product Group : Apparel | Fashion | Lifestyle | Furnishing | Name of Agency : - | City of Agency : NA | Country Of Agency : India | Client : Wills | Work type : Client work | Date of publication / release : May 1, 2008 | Body copy :

Headline: The Wills Sport fashion philosophy. Rip it, sun it, shrink it, and if it still looks new, cut it.

Subhead: The fabric goes through a dozen gruelling tests. Zips, buttons, seams are mercilessly ripped apart. And only if they prove their mettle can they grace Wills Sport. The new fashion line from I.T.C. Limited that adds comfort to its very fabric. With a complete wardrobe for men and women, designed with you in mind.

Bodycopy: The fabric goes through a dozen gruelling tests. Zips, buttons, seams are mercilessly ripped apart. And only if they prove their mettle can they grace Wills Sport. The new fashion line from I.T.C. Limited that adds comfort to its very fabric. With a complete wardrobe for men and women, designed with you in mind.

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