Jeep Giraffe

Brand : Jeep | Product Group : Auto-Automotive Fuel | Name of Agency : Leo Burnett, France | City of Agency : | Country Of Agency : | Client : Jeep | Work type : Client work | Date of publication / release : Apr 17, 2014 | Body copy :

When you own a Jeep, you know that you can go anywhere you want, to see whatever you want to see. This is the promise of this Jeep press campaign with 3 surprising visuals showing different animals: a giraffe, an elephant and a doe. The catch line invites the reader to turn the ad upside down to discover another animal from the other side of the world. The giraffe becomes a penguin, the elephant a swan and the doe a sea-lion.

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