Launch

Brand : iba | Product Group : Cosmetics Range | Name of Agency : Cut the Crap | City of Agency : | Country Of Agency : | Client : iba | Work type : Client work | Date of publication / release : Aug 10, 2015 | Body copy :

Cut The Crap (CTC), a Mumbai based full-service creative agency, has undertaken a unique branding exercise for India’s first Halal cosmetics- iba. The agency has been instrumental in creating and conceptualizing the entire brand identity - right from naming of the brand onwards, to packaging, design integration and communication for a category that has very low awareness in India.

Ecotrail Personal Care, a start-up by sisters Mauli and Grishma Teli, is the only company in India that makes Halal cosmetics.

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