Brand : The Economic Times Awards | Product Group : Media and Entertainment | Name of Agency : Rediffusion Y&R | City of Agency : Mumbai | Country Of Agency : India | Client : Bennett, Coleman & Co. Ltd. | Work type : Client work | Date of publication / release : Nov 26, 2008 | Body copy :
'Cool' can be for the common man. Coffee shops can go from the 5-Stars to the streets. The youth can go from the streets to the coffee shops. And chitchat about building 5-stars. Everybody can know what a cappuccino is. You can find one in Bharathpur. Coffee can cease to be the domain of the intellectual and the South-Indian traditionalist. It can cease to be a lifestyle drink. And become a lifestyle. 3500 people can get jobs. An investment banker can go back to the family business. A farmer can own a cafe. A cafe can help struggling farmers. A cafe can brew a revolution. Coffee can wake you up. Truly. A lot can happen over coffee.
VG Siddhartha, Chairman, Amalgamated Bean Coffee Trading Co. Ltd., Cafe Coffee Day
ET Entrepreneur - 2003
Over the last decade, a few people changed the way India thinks. For us, nothing could've been more inspiring.
Commemorating 10 years of The Economic Times Awards
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