Jaswantiben Popat

Brand : The Economic Times Awards | Product Group : Media and Entertainment | Name of Agency : Rediffusion Y&R | City of Agency : Mumbai | Country Of Agency : India | Client : Bennett, Coleman & Co. Ltd. | Work type : Client work | Date of publication / release : Dec 12, 2008 | Body copy :

Believe it or not. The power to empower forty thousand Indian women. The rolling pin that can flatten our poverty. The journey from self-pity to self-reliance. The warmth there is when one woman lends her hand out to help another - comes from a world that's perceivably cold. The world of sound commerce. Profits and growth. Sales and strategy. And more purchases that sound disconnected with the subject. Because you can't promise stability if your own legs are shaky. You can't make people dream if you don't have the might to make dreams come true. You can't spread hope if you don't have the strength to sustain it. So if hope is what you've set out to produce, you'll need the best machine there is. Because hope is the one thing that should never go out of stock.

Jaswantiben Popat, Founder, Shri Mahila Griha Udyog Lijjat Papad

ET Businesswoman - 2002

Over the last decade, a few people changed the way India thinks. For us, nothing could've been more inspiring.

Commemorating 10 years of The Economic Times Awards

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