Drift

Brand : Cadbury Bournville | Product Group : Confections | Snacks | Foods | Name of Agency : O&M | City of Agency : Mumbai | Country Of Agency : India | Client : Cadbury | Work type : Client work | Date of publication / release : Jan 2, 2009 | Body copy :

Booker, Oscars, Nobel, Bournville...

Hope you get the drift.

It has been alleged that some people achieve greatness only to treat themselves to a Bournville little knowing that this is when the really hard part begins. Because the science of making Bournville comes second only to the art of eating it. You never gobble up a Bournville, you take time out to gaze at it lovingly. You break it like it were bad news - gently. Hear the 'snap' but don't ask why, one day you'll know. Get lost in the aroma even before the thought of eating crosses your mind. Lastly, ask yourself 'Have I earned it?' If the answer is yes, welcome. Welcome to the good life.

You don't buy a Bournville, you earn it.

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