Guest Article

Guest Article

The writing on the screen – TV 2.0 for marketers

The Coronavirus pandemic has had a large-scale impact on human attitudes and behaviour that has altered consumption patterns across industries.
Guest Article

ASCI’s role complementary to new law

People who accuse the ASCI of being a toothless organisation, seem to be missing the point entirely.
Guest Article

How many languages does your brand speak?

Brands have been doing regional language mainline communication for decades. It’s surprising that they haven’t yet cracked the same on digital.
Guest Article

Alexa, how would brands fit in a voice-first world?

Our guest author believes that we will transcend to a voice-first world once we have surpassed barriers like computers understanding the tone of voice and context.
Guest Article

VR & AR will shape the future of your industry (but only if done well)

Are we truly changing? Are we ready? Or, is our strategy based on a deck and a prayer, hoping that things will go back to being ‘normal’?
Guest Article

Ageism in advertising: it’s about the (thin) margins

The pressure is definitely on the senior talent to prove their worth. But, there's also a flip side.
Guest Article

Game Over: Shallow dive into the PUBG sub-culture

"The exclusivity and borderline anti-societal existence gave PUBG inhabitants a sense of community, identity, tribal loyalty," writes Anil Nair.
Guest Article

Why JioFiber’s speed based pricing gives it an upper hand against rivals

Jio may no longer be the cheapest option available. But it seems to be building its empire on quality now.
Guest Article

Created a thousand bad ads, died a million deaths...

While the ‘99.9 per cent safe’ route has been reduced to a farcical meme-generator, the people behind it are being savaged on social media. What if most of them had guns to their heads?
Guest Article

The 'March' of the Microbrand

Microbrands have been steadily rising with the rise of e-commerce. They are essentially direct-to-consumer and digital native brands.
Guest Article

The writing on the screen – TV 2.0 for marketers

The Coronavirus pandemic has had a large-scale impact on human attitudes and behaviour that has altered consumption patterns across industries.
Guest Article

ASCI’s role complementary to new law

People who accuse the ASCI of being a toothless organisation, seem to be missing the point entirely.
Guest Article

How many languages does your brand speak?

Brands have been doing regional language mainline communication for decades. It’s surprising that they haven’t yet cracked the same on digital.
Guest Article

Alexa, how would brands fit in a voice-first world?

Our guest author believes that we will transcend to a voice-first world once we have surpassed barriers like computers understanding the tone of voice and context.
Guest Article

VR & AR will shape the future of your industry (but only if done well)

Are we truly changing? Are we ready? Or, is our strategy based on a deck and a prayer, hoping that things will go back to being ‘normal’?
Guest Article

Ageism in advertising: it’s about the (thin) margins

The pressure is definitely on the senior talent to prove their worth. But, there's also a flip side.
Guest Article

Game Over: Shallow dive into the PUBG sub-culture

"The exclusivity and borderline anti-societal existence gave PUBG inhabitants a sense of community, identity, tribal loyalty," writes Anil Nair.
Guest Article

Why JioFiber’s speed based pricing gives it an upper hand against rivals

Jio may no longer be the cheapest option available. But it seems to be building its empire on quality now.
Guest Article

Created a thousand bad ads, died a million deaths...

While the ‘99.9 per cent safe’ route has been reduced to a farcical meme-generator, the people behind it are being savaged on social media. What if most of them had guns to their heads?
Guest Article

The 'March' of the Microbrand

Microbrands have been steadily rising with the rise of e-commerce. They are essentially direct-to-consumer and digital native brands.