Guest Article

Our guest author lists a three step approach to making sure video content lands up on a consumer's watch list.

We need to take a step back to see how Gen Z became a generation that prioritised ‘self’ above all else, says Suveer Bajaj, our guest author.

Settle for the easy, or chase the dream? Lessons from the desk of an adman, birder and photographer.

“As I walk along the market place of Fort Kochi, the sentiments of the shop owners is palpable,” writes our guest author.

For effective marketing, it’s important to identify top consumer touchpoints that are here to stay, writes our guest author.

2021 could be the year of communication resurgence, and our guest author makes a case why.

For many consumers globally, and especially in India – the bubbles are now uncool, says our guest author.

With easy access to information, there’s some blurring of lines that placed corporate brands in the hands of stakeholders and consumer brands in the hands of consumers.

There are four kinds of professionals that our guest author Shouvik Roy has encountered in the past few years...

Halt and Catch Fire is an idiom referring to a machine code instruction that causes the computer's CPU to cease meaningful operation, requiring a restart.