Guest Article

As the hygiene category steals the limelight, a quick ode to its eponymous owner, a Greek Goddess the world is worshipping.

Janmashtami is a month away and temples are not allowed to distribute prasad as a precaution for Covid-19. But Panchamrit is a must.

'Unlocked' consumers and the changes we'll possibly see in their daily behaviour - some fun musings and scenarios.

Ramki, your friendly neighbourgood adman, pens his thoughts on that dusky damsel from Dombivali.

Glow & Lovely has brought the ingredient story into the spotlight. The label on the pack has never been more important.

In case you've been a little behindhand in your vernacular, and have been missing your travels across strange lands - here's handy guide to the “10 phrases you need to master before your zoom 'trip'"...

TikTok, CamScanner and Helo together reach 60-70 per cent of the Indian Internet population, as per Comscore India data for May.

Here are some tips and tricks to hack the algorithm, and build a loyal follower base on the most-used social media platforms.

An analysis of HUL's move to drop 'Fair' from Fair & Lovely - this time, from the lens of society and culture.

Just changing the name barely cuts it, feels our guest writer. The company ought to stop production, apologise, he opines.