Guest Article

As we watch and re-watch Levi’s ‘Auva Auva - Deepika Padukone’ ad for more reasons than one, our guest author pens her thoughts on it.

Influencers are simply being advised to make it clear that 'ads are ads', right? Our guest author opines.

The sense of time is transforming globally. How will this impact brands, product development and industries in the associated ecosystem?

With Valentine's Day around the corner, our guest author talks about how brands forge the idea of a relationship, especially among the younger lot.

Or how to avoid becoming someone who no one wants to show work to…

We asked our guest writer whether Flipkart's ‘kidults’ might be something of a liability after all these years. He thinks they trump A-listers, hands down.

A frank opinion piece on the whole Myntra mania – straight from the desk of a young, female planner.

Over the past few days, the good ol’ Myntra logo has been needlessly sexualized. Our guest author decodes the semiotics of it.

The dip in users may not impact Whatsapp as significantly as one might expect.

The former adman recalls his Kingfisher Airlines pitch and credits Vijay Mallya for creating what he terms as the only real surrogate in the liquor category.