Guest Article

Guest Article

India in 1991 versus India in 2019

How has India changed since liberalisation began? Some amazing facts.
Guest Article

The Rain Man recommends a triple-decker bus to beat the monsoon

Our guest author explains...
Guest Article

On Clients and the Transgression of Morals

Our guest author, former adman Prabhakar Mundkur presents his views.
Guest Article

Hatred in times of political correctness

What does Anurag Kashyap’s exit from Twitter tell us about our use of language?
Guest Article

Is nostalgia the future?

The recent relaunch of the once beloved Campa Cola, has perhaps added fizz to a concept that had been brewing for some time now.
Digital

Most Watched Indian Ads on YouTube in July 2019

Kia Seltos Pre-Book Now! ad grabs the pinnacle spot!
Digital

Top 10 most viewed Indian ads in June 2019

Mi Smart LED TV's ad 'sabki sunega' tops the list.
Guest Article

It's time for brands to stop talking and start doing

A guest article by Shekhar Badve, founder-director of branding and design agency Lokus Design, argues why brands ought to stop paying lip service to the whole 'purpose' narrative.
Guest Article

How social media made brands more human

A guest article about the rigid and holy 'brand strategy' of the past versus the modern day human-like adaptable brand. The author is co-founder and director at MAAD, a user-generated advertising and marketing platform.
Guest Article

The Tech Interplay in Advertising Industry

Advertisers and marketers are revisiting their strategies with the help of disruptive technologies like AI and AR to woo GenZ.
Guest Article

India in 1991 versus India in 2019

How has India changed since liberalisation began? Some amazing facts.
Guest Article

The Rain Man recommends a triple-decker bus to beat the monsoon

Our guest author explains...
Guest Article

On Clients and the Transgression of Morals

Our guest author, former adman Prabhakar Mundkur presents his views.
Guest Article

Hatred in times of political correctness

What does Anurag Kashyap’s exit from Twitter tell us about our use of language?
Guest Article

Is nostalgia the future?

The recent relaunch of the once beloved Campa Cola, has perhaps added fizz to a concept that had been brewing for some time now.
Digital

Most Watched Indian Ads on YouTube in July 2019

Kia Seltos Pre-Book Now! ad grabs the pinnacle spot!
Digital

Top 10 most viewed Indian ads in June 2019

Mi Smart LED TV's ad 'sabki sunega' tops the list.
Guest Article

It's time for brands to stop talking and start doing

A guest article by Shekhar Badve, founder-director of branding and design agency Lokus Design, argues why brands ought to stop paying lip service to the whole 'purpose' narrative.
Guest Article

How social media made brands more human

A guest article about the rigid and holy 'brand strategy' of the past versus the modern day human-like adaptable brand. The author is co-founder and director at MAAD, a user-generated advertising and marketing platform.
Guest Article

The Tech Interplay in Advertising Industry

Advertisers and marketers are revisiting their strategies with the help of disruptive technologies like AI and AR to woo GenZ.