Guest Article

Guest Article

Goddess Hygieia is the only deity we need to worship in 2020

As the hygiene category steals the limelight, a quick ode to its eponymous owner, a Greek Goddess the world is worshipping.
Guest Article

Why has Amul launched Panchamrit now?

Janmashtami is a month away and temples are not allowed to distribute prasad as a precaution for Covid-19. But Panchamrit is a must.
Guest Article

Masks for self-expression, sanitisers as conversation starters?

'Unlocked' consumers and the changes we'll possibly see in their daily behaviour - some fun musings and scenarios.
Guest Article

When Fairness becomes Glowness in Indian adland...

Ramki, your friendly neighbourgood adman, pens his thoughts on that dusky damsel from Dombivali.
Guest Article

Rise of the Erin Brockovich consumer

Glow & Lovely has brought the ingredient story into the spotlight. The label on the pack has never been more important.
Guest Article

The lockdown code of conduct

In case you've been a little behindhand in your vernacular, and have been missing your travels across strange lands - here's handy guide to the “10 phrases you need to master before your zoom 'trip'"...
Guest Article

What will be the impact of the ban on TikTok and other Chinese apps? An expert analysis

TikTok, CamScanner and Helo together reach 60-70 per cent of the Indian Internet population, as per Comscore India data for May.
Guest Article

The battle of the social media platforms - What should a creator focus on?

Here are some tips and tricks to hack the algorithm, and build a loyal follower base on the most-used social media platforms.
Guest Article

"Privilege of being fair created fairness cream market, not the cream"

An analysis of HUL's move to drop 'Fair' from Fair & Lovely - this time, from the lens of society and culture.
Guest Article

Dropping ‘the’ word – Fair or Unfair?: An analysis of HUL's move

Just changing the name barely cuts it, feels our guest writer. The company ought to stop production, apologise, he opines.
Guest Article

Goddess Hygieia is the only deity we need to worship in 2020

As the hygiene category steals the limelight, a quick ode to its eponymous owner, a Greek Goddess the world is worshipping.
Guest Article

Why has Amul launched Panchamrit now?

Janmashtami is a month away and temples are not allowed to distribute prasad as a precaution for Covid-19. But Panchamrit is a must.
Guest Article

Masks for self-expression, sanitisers as conversation starters?

'Unlocked' consumers and the changes we'll possibly see in their daily behaviour - some fun musings and scenarios.
Guest Article

When Fairness becomes Glowness in Indian adland...

Ramki, your friendly neighbourgood adman, pens his thoughts on that dusky damsel from Dombivali.
Guest Article

Rise of the Erin Brockovich consumer

Glow & Lovely has brought the ingredient story into the spotlight. The label on the pack has never been more important.
Guest Article

The lockdown code of conduct

In case you've been a little behindhand in your vernacular, and have been missing your travels across strange lands - here's handy guide to the “10 phrases you need to master before your zoom 'trip'"...
Guest Article

What will be the impact of the ban on TikTok and other Chinese apps? An expert analysis

TikTok, CamScanner and Helo together reach 60-70 per cent of the Indian Internet population, as per Comscore India data for May.
Guest Article

The battle of the social media platforms - What should a creator focus on?

Here are some tips and tricks to hack the algorithm, and build a loyal follower base on the most-used social media platforms.
Guest Article

"Privilege of being fair created fairness cream market, not the cream"

An analysis of HUL's move to drop 'Fair' from Fair & Lovely - this time, from the lens of society and culture.
Guest Article

Dropping ‘the’ word – Fair or Unfair?: An analysis of HUL's move

Just changing the name barely cuts it, feels our guest writer. The company ought to stop production, apologise, he opines.