Guest Article

Guest Article

Zoom's valuation surges to $42 billion in the wake of Covid-19...

What is Zoom? Hint: We're not talking about cars. A short note on the video conferencing app that people who work from home are increasingly swearing by.
Guest Article

Branding in times of Coronavirus

What should brands do in these testing times, when each one of them is getting affected by COVID-19?
Guest Article

Do a SWOT analysis of your brand, not a SWOT filter of your ideas

Use a SWOT filter by all means, as long as you have evaluated an idea on its merit, creativity, and the objective that it serves for your brand
Guest Article

An indie adman’s address to the industry in times of Coronavirus

"Too many jobs are at stake. Too many lives are on the line. And, too many brands and clients can turn cold and heartless...," he says
Guest Article

New habits develop, when the old ones are simply unsustainable

As the Coronavirus pandemic forces us into isolation, how will business and business interactions transform? - From a marketing startup's POV.
Guest Article

Women buyers - Discerning masters of their craft

Where do women stand when it comes to consumption? A planner answers this basis several hundred hours of fieldwork, as well as reports on women
Guest Article

How Netflix became our favourite history teacher

The right platform and medium can make lots of topics much more interesting than they usually are. So, what are the lessons we can learn here?
Guest Article

Double Oreo by Chiara Ferragni - an influencer marketing case study

Oreo has collaborated with Ferragni to launch a special edition product with packaging. It is also launching a capsule collection inspired by her
Guest Article

Consuming the Consumer Conundrum

Do consumers consume, buyers buy and users use? Why do we use a word with biological connotations – consume – for a monetary transaction? An analysis.
Guest Article

Advertising in times of Coronavirus

While happenings around us inspire advertising, a promising opportunity, at times, might blur the lines between the dos and don'ts of the job
Guest Article

Zoom's valuation surges to $42 billion in the wake of Covid-19...

What is Zoom? Hint: We're not talking about cars. A short note on the video conferencing app that people who work from home are increasingly swearing by.
Guest Article

Branding in times of Coronavirus

What should brands do in these testing times, when each one of them is getting affected by COVID-19?
Guest Article

Do a SWOT analysis of your brand, not a SWOT filter of your ideas

Use a SWOT filter by all means, as long as you have evaluated an idea on its merit, creativity, and the objective that it serves for your brand
Guest Article

An indie adman’s address to the industry in times of Coronavirus

"Too many jobs are at stake. Too many lives are on the line. And, too many brands and clients can turn cold and heartless...," he says
Guest Article

New habits develop, when the old ones are simply unsustainable

As the Coronavirus pandemic forces us into isolation, how will business and business interactions transform? - From a marketing startup's POV.
Guest Article

Women buyers - Discerning masters of their craft

Where do women stand when it comes to consumption? A planner answers this basis several hundred hours of fieldwork, as well as reports on women
Guest Article

How Netflix became our favourite history teacher

The right platform and medium can make lots of topics much more interesting than they usually are. So, what are the lessons we can learn here?
Guest Article

Double Oreo by Chiara Ferragni - an influencer marketing case study

Oreo has collaborated with Ferragni to launch a special edition product with packaging. It is also launching a capsule collection inspired by her
Guest Article

Consuming the Consumer Conundrum

Do consumers consume, buyers buy and users use? Why do we use a word with biological connotations – consume – for a monetary transaction? An analysis.
Guest Article

Advertising in times of Coronavirus

While happenings around us inspire advertising, a promising opportunity, at times, might blur the lines between the dos and don'ts of the job