Guest Article

The Coronavirus pandemic has had a large-scale impact on human attitudes and behaviour that has altered consumption patterns across industries.

People who accuse the ASCI of being a toothless organisation, seem to be missing the point entirely.

Brands have been doing regional language mainline communication for decades. It’s surprising that they haven’t yet cracked the same on digital.

Our guest author believes that we will transcend to a voice-first world once we have surpassed barriers like computers understanding the tone of voice and context.

Are we truly changing? Are we ready? Or, is our strategy based on a deck and a prayer, hoping that things will go back to being ‘normal’?

The pressure is definitely on the senior talent to prove their worth. But, there's also a flip side.

"The exclusivity and borderline anti-societal existence gave PUBG inhabitants a sense of community, identity, tribal loyalty," writes Anil Nair.

Jio may no longer be the cheapest option available. But it seems to be building its empire on quality now.

While the ‘99.9 per cent safe’ route has been reduced to a farcical meme-generator, the people behind it are being savaged on social media. What if most of them had guns to their heads?

Microbrands have been steadily rising with the rise of e-commerce. They are essentially direct-to-consumer and digital native brands.