Guest Article

Guest Article

Can ad agencies hold off on selling fads?

Our guest author says that ads will continue to pamper fads, but some intelligent self-regulation will be loved by society at large.
Guest Article

Here’s how a brand can develop an advocacy program

Our guest author says that a good advocacy program complements and powers up a brand’s content marketing plans.
Guest Article

You did not win a Lion at Cannes, so what?

The feeling of not-winning-a-lion can be tough yet precious at the same time, writes our guest author Nhu Tran.
Guest Article

Cannes Lions 2022 Blog: Day 5 - How do to Cannes, when in Cannes?

Our guest author writes a guide, from a first timer at Cannes Lions for a first timer attending the festival.
Guest Article

Cannes Lions 2022 Blog: Ready reckoner from Cannes on Day 4

Here are definitions of some words that our guest author is taking away from his visit to Cannes this year.
Guest Article

Cannes Lions 2022 Blog: Day 3 - the people of Cannes

Harsh Shah, managing partner, dentsu Webchutney pens his thoughts on the people he met at Cannes.
Guest Article

First-timer at Cannes? Here's what you could do

Ashish Khazanchi, managing partner, Enormous, has some tips for delegates at the Cannes Lions International Festival of Creativity 2022.
Guest Article

How to perfectly balance technology with emotions to connect with consumers

Our guest columnist says that technology is now a catalyst in bringing emotions alive.
Guest Article

What’s really wrong with the Layer’r Shot ad?

Our guest columnist Rohan Joseph raises questions about the fundamental problem of using sexual innuendo in advertising.
Guest Article

The return of contextual targeting and why it matters

Our guest author talks about the importance of contextual targeting and the best way to use it.
Guest Article

Can ad agencies hold off on selling fads?

Our guest author says that ads will continue to pamper fads, but some intelligent self-regulation will be loved by society at large.
Guest Article

Here’s how a brand can develop an advocacy program

Our guest author says that a good advocacy program complements and powers up a brand’s content marketing plans.
Guest Article

You did not win a Lion at Cannes, so what?

The feeling of not-winning-a-lion can be tough yet precious at the same time, writes our guest author Nhu Tran.
Guest Article

Cannes Lions 2022 Blog: Day 5 - How do to Cannes, when in Cannes?

Our guest author writes a guide, from a first timer at Cannes Lions for a first timer attending the festival.
Guest Article

Cannes Lions 2022 Blog: Ready reckoner from Cannes on Day 4

Here are definitions of some words that our guest author is taking away from his visit to Cannes this year.
Guest Article

Cannes Lions 2022 Blog: Day 3 - the people of Cannes

Harsh Shah, managing partner, dentsu Webchutney pens his thoughts on the people he met at Cannes.
Guest Article

First-timer at Cannes? Here's what you could do

Ashish Khazanchi, managing partner, Enormous, has some tips for delegates at the Cannes Lions International Festival of Creativity 2022.
Guest Article

How to perfectly balance technology with emotions to connect with consumers

Our guest columnist says that technology is now a catalyst in bringing emotions alive.
Guest Article

What’s really wrong with the Layer’r Shot ad?

Our guest columnist Rohan Joseph raises questions about the fundamental problem of using sexual innuendo in advertising.
Guest Article

The return of contextual targeting and why it matters

Our guest author talks about the importance of contextual targeting and the best way to use it.