How has India changed since liberalisation began? Some amazing facts.

Our guest author explains...

Our guest author, former adman Prabhakar Mundkur presents his views.

What does Anurag Kashyap’s exit from Twitter tell us about our use of language?

The recent relaunch of the once beloved Campa Cola, has perhaps added fizz to a concept that had been brewing for some time now.

Kia Seltos Pre-Book Now! ad grabs the pinnacle spot!

Mi Smart LED TV's ad 'sabki sunega' tops the list.

A guest article by Shekhar Badve, founder-director of branding and design agency Lokus Design, argues why brands ought to stop paying lip service to the whole 'purpose' narrative.

A guest article about the rigid and holy 'brand strategy' of the past versus the modern day human-like adaptable brand. The author is co-founder and director at MAAD, a user-generated advertising and marketing platform.

Advertisers and marketers are revisiting their strategies with the help of disruptive technologies like AI and AR to woo GenZ.