Guest Article

In the absence of any official messaging, the public has come to depend on ‘Whatsapp University’ and other unreliable sources of information.

It’s a pity that 90% of the celeb-based ads are bland and uncreative, to say the least. When this happens, nobody wins.

“He was the glue that kept his lieutenants -Arvind, Ambi, Niteen, Shashi and yours truly- together,” writes Nagesh Alai, in a memoir for Ulka’s Anil Kapoor, who passed away last week.

In a world where people are brands and social media is a personal rooftop equipped with a virtual microphone, how does one balance sensible personal branding with shameless self promotion?

The creative head, McCann South, on how CRED's much-loved 'Indiranagar ka gunda' ad has one foot stuck in the 'cancel culture' trap.

Senior adman Ayyappan Raj (founder of The Script Room) on the hazards of treating a famous face as a replacement for a big idea.

More doesn’t do what less does. That’s why less is more than more... Lockdown musings from the desk of Parag Tembulkar.

Our guest author cautions against “clichés rolled in glitter that sound flippant and annoying at best, or confusing and uncreative at worst”.

The author of this article Aadeesh Rajeev Deshpande is AVP - Alliances & Partnerships, ALTBalaji.

"In the '80s, we didn’t have web series and had no concept of binge watching. But we had something far more interesting. Binge Living," writes Ajay Gahlaut.