Guest Article

Guest Article

Decoding marketing to millennials and Gen Z

Read on to know how brands attract millennials and Gen Z.
Guest Article

When everyone is responsible, but no one is to blame

As the Piyush Pandey hiding inside each of us is waiting to spew headlines and write copious body copy...
Guest Article

Video blindness: the reality of skippable ads

Will video ads face the same fate as banner ads?
Guest Article

Lessons from building an in-house creative agency

Indiatimes Lifestyle Network's COO, Angad Bhatia shares the lessons he's learned...
Guest Article

Attention TV News: OTT rewards a different kind of editorial story selection

"Too often, however, the slug ‘Breaking News’ has become more of a gimmick than a descriptor," writes, Sujeet Mishra
Guest Article

Emergence of voice and audio

As brands attempt to convert voice assistants into virtual sales persons, Niraj Ruparel makes a case for voice as a medium...
Guest Article

Marketers, what do you make of Gen ‘Alpha’?

Asks Monster.com's CMO before sharing tips on how to connect with them...
Guest Article

Where on earth are the sexy ads?

A special guest essay by a marketer.
Guest Article

5 creative traps you’re getting into and how to avoid them

Our guest author, Hari Nallan, founder and CEO at Think Design Collaborative weighs in...
Guest Article

Memes - why are they so important in marketing?

Our guest writer makes a case...
Guest Article

Decoding marketing to millennials and Gen Z

Read on to know how brands attract millennials and Gen Z.
Guest Article

When everyone is responsible, but no one is to blame

As the Piyush Pandey hiding inside each of us is waiting to spew headlines and write copious body copy...
Guest Article

Video blindness: the reality of skippable ads

Will video ads face the same fate as banner ads?
Guest Article

Lessons from building an in-house creative agency

Indiatimes Lifestyle Network's COO, Angad Bhatia shares the lessons he's learned...
Guest Article

Attention TV News: OTT rewards a different kind of editorial story selection

"Too often, however, the slug ‘Breaking News’ has become more of a gimmick than a descriptor," writes, Sujeet Mishra
Guest Article

Emergence of voice and audio

As brands attempt to convert voice assistants into virtual sales persons, Niraj Ruparel makes a case for voice as a medium...
Guest Article

Marketers, what do you make of Gen ‘Alpha’?

Asks Monster.com's CMO before sharing tips on how to connect with them...
Guest Article

Where on earth are the sexy ads?

A special guest essay by a marketer.
Guest Article

5 creative traps you’re getting into and how to avoid them

Our guest author, Hari Nallan, founder and CEO at Think Design Collaborative weighs in...
Guest Article

Memes - why are they so important in marketing?

Our guest writer makes a case...