Guest Article

What is Zoom? Hint: We're not talking about cars. A short note on the video conferencing app that people who work from home are increasingly swearing by.

What should brands do in these testing times, when each one of them is getting affected by COVID-19?

Use a SWOT filter by all means, as long as you have evaluated an idea on its merit, creativity, and the objective that it serves for your brand

"Too many jobs are at stake. Too many lives are on the line. And, too many brands and clients can turn cold and heartless...," he says

As the Coronavirus pandemic forces us into isolation, how will business and business interactions transform? - From a marketing startup's POV.

Where do women stand when it comes to consumption? A planner answers this basis several hundred hours of fieldwork, as well as reports on women

The right platform and medium can make lots of topics much more interesting than they usually are. So, what are the lessons we can learn here?

Oreo has collaborated with Ferragni to launch a special edition product with packaging. It is also launching a capsule collection inspired by her

Do consumers consume, buyers buy and users use? Why do we use a word with biological connotations – consume – for a monetary transaction? An analysis.

While happenings around us inspire advertising, a promising opportunity, at times, might blur the lines between the dos and don'ts of the job