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Blog
Guest Article
By
Shivaji Dasgupta
Guest Article
Can ad agencies hold off on selling fads?
Our guest author says that ads will continue to pamper fads, but some intelligent self-regulation will be loved by society at large.
By
Ajit Narayan
Guest Article
Here’s how a brand can develop an advocacy program
Our guest author says that a good advocacy program complements and powers up a brand’s content marketing plans.
By
Nhu Tran
Guest Article
You did not win a Lion at Cannes, so what?
The feeling of not-winning-a-lion can be tough yet precious at the same time, writes our guest author Nhu Tran.
By
Harsh Shah
Guest Article
Cannes Lions 2022 Blog: Day 5 - How do to Cannes, when in Cannes?
Our guest author writes a guide, from a first timer at Cannes Lions for a first timer attending the festival.
By
Harsh Shah
Guest Article
Cannes Lions 2022 Blog: Ready reckoner from Cannes on Day 4
Here are definitions of some words that our guest author is taking away from his visit to Cannes this year.
By
Harsh Shah
Guest Article
Cannes Lions 2022 Blog: Day 3 - the people of Cannes
Harsh Shah, managing partner, dentsu Webchutney pens his thoughts on the people he met at Cannes.
By
Ashish Khazanchi
Guest Article
First-timer at Cannes? Here's what you could do
Ashish Khazanchi, managing partner, Enormous, has some tips for delegates at the Cannes Lions International Festival of Creativity 2022.
By
Anjali Krishnan
Guest Article
How to perfectly balance technology with emotions to connect with consumers
Our guest columnist says that technology is now a catalyst in bringing emotions alive.
By
Rohan Joseph
Guest Article
What’s really wrong with the Layer’r Shot ad?
Our guest columnist Rohan Joseph raises questions about the fundamental problem of using sexual innuendo in advertising.
By
Mihir Palan
Guest Article
The return of contextual targeting and why it matters
Our guest author talks about the importance of contextual targeting and the best way to use it.
LOAD MORE
By
Shivaji Dasgupta
Guest Article
Can ad agencies hold off on selling fads?
Our guest author says that ads will continue to pamper fads, but some intelligent self-regulation will be loved by society at large.
By
Ajit Narayan
Guest Article
Here’s how a brand can develop an advocacy program
Our guest author says that a good advocacy program complements and powers up a brand’s content marketing plans.
By
Nhu Tran
Guest Article
You did not win a Lion at Cannes, so what?
The feeling of not-winning-a-lion can be tough yet precious at the same time, writes our guest author Nhu Tran.
By
Harsh Shah
Guest Article
Cannes Lions 2022 Blog: Day 5 - How do to Cannes, when in Cannes?
Our guest author writes a guide, from a first timer at Cannes Lions for a first timer attending the festival.
By
Harsh Shah
Guest Article
Cannes Lions 2022 Blog: Ready reckoner from Cannes on Day 4
Here are definitions of some words that our guest author is taking away from his visit to Cannes this year.
By
Harsh Shah
Guest Article
Cannes Lions 2022 Blog: Day 3 - the people of Cannes
Harsh Shah, managing partner, dentsu Webchutney pens his thoughts on the people he met at Cannes.
By
Ashish Khazanchi
Guest Article
First-timer at Cannes? Here's what you could do
Ashish Khazanchi, managing partner, Enormous, has some tips for delegates at the Cannes Lions International Festival of Creativity 2022.
By
Anjali Krishnan
Guest Article
How to perfectly balance technology with emotions to connect with consumers
Our guest columnist says that technology is now a catalyst in bringing emotions alive.
By
Rohan Joseph
Guest Article
What’s really wrong with the Layer’r Shot ad?
Our guest columnist Rohan Joseph raises questions about the fundamental problem of using sexual innuendo in advertising.
By
Mihir Palan
Guest Article
The return of contextual targeting and why it matters
Our guest author talks about the importance of contextual targeting and the best way to use it.
LOAD MORE