Guest Article

Guest Article

Delivery is everything: 3 steps to ensure a perfect live sports stream

Our guest author dissects the delicate art of sports streaming, unveiling its challenges and the steps required for flawless execution.
Guest Article

Rural markets have emerged as significant growth drivers for electrical brands in recent years

The guest author explains how electrification of India's rural areas is directly linked to an upgrade of lifestyle.
Guest Article

the 3R's of multicultural marketing: Authentic representation, tailored relevance, and cultural resonance

Our guest author engages in a profound exploration into the worldwide demand and imperative for brands to authentically embrace diversity.
Guest Article

Striking the Balance: Generative AI in the world of PR 

Our guest author navigates GenAI's impact on PR, emphasising the need for industry regulations to steer the course of innovation responsibly.
Guest Article

The changing face of Cricket: Is it just a frenzy or a mega marketing festival?

Our guest author provides a nuanced exploration of Cricket's progression from a gentleman's pastime to a marketing phenomenon.
Guest Article

Making a case for Type 2 Diabetes awareness campaigns in India

On World Diabetes Day, our guest author unravels the alarming reality of T2D in India, where myriad challenges fuel this complex health crisis.
Guest Article

Why strategy should always be child’s play

Our guest author explores how adopting a child-like mindset can influence strategic thinking.
Guest Article

OTT platforms rely on data analytics as their guiding force when formulating marketing strategies

Our guest author unravels India's OTT surge, showing how data analytics transforms marketing and elevates the viewer experience.
Guest Article

Is minimalism overrated?

Is the ubiquitous trend of minimalism in design diluting brand distinctiveness? Our guest author shares insights on the impact of homogenisation.
Guest Article

Rethinking customer loyalty in the digital age: A new paradigm

Our guest author explores shifting customer loyalty dynamics, revealing how emotional resonance and brand advocacy surpass traditional strategies.
Guest Article

Delivery is everything: 3 steps to ensure a perfect live sports stream

Our guest author dissects the delicate art of sports streaming, unveiling its challenges and the steps required for flawless execution.
Guest Article

Rural markets have emerged as significant growth drivers for electrical brands in recent years

The guest author explains how electrification of India's rural areas is directly linked to an upgrade of lifestyle.
Guest Article

the 3R's of multicultural marketing: Authentic representation, tailored relevance, and cultural resonance

Our guest author engages in a profound exploration into the worldwide demand and imperative for brands to authentically embrace diversity.
Guest Article

Striking the Balance: Generative AI in the world of PR 

Our guest author navigates GenAI's impact on PR, emphasising the need for industry regulations to steer the course of innovation responsibly.
Guest Article

The changing face of Cricket: Is it just a frenzy or a mega marketing festival?

Our guest author provides a nuanced exploration of Cricket's progression from a gentleman's pastime to a marketing phenomenon.
Guest Article

Making a case for Type 2 Diabetes awareness campaigns in India

On World Diabetes Day, our guest author unravels the alarming reality of T2D in India, where myriad challenges fuel this complex health crisis.
Guest Article

Why strategy should always be child’s play

Our guest author explores how adopting a child-like mindset can influence strategic thinking.
Guest Article

OTT platforms rely on data analytics as their guiding force when formulating marketing strategies

Our guest author unravels India's OTT surge, showing how data analytics transforms marketing and elevates the viewer experience.
Guest Article

Is minimalism overrated?

Is the ubiquitous trend of minimalism in design diluting brand distinctiveness? Our guest author shares insights on the impact of homogenisation.
Guest Article

Rethinking customer loyalty in the digital age: A new paradigm

Our guest author explores shifting customer loyalty dynamics, revealing how emotional resonance and brand advocacy surpass traditional strategies.