Guest Article

Guest Article

Women Day’s Campaigns - Show you care, even if you’re just pretending…

As we watch and re-watch Levi’s ‘Auva Auva - Deepika Padukone’ ad for more reasons than one, our guest author pens her thoughts on it.
Guest Article

Influencing the influencers? Decoding ASCI’s recent recommendations...

Influencers are simply being advised to make it clear that 'ads are ads', right? Our guest author opines.
Guest Article

Finger on your pulse: How advertising plays with time to evoke the zeitgeist

The sense of time is transforming globally. How will this impact brands, product development and industries in the associated ecosystem?
Guest Article

When Hari met Solly...

With Valentine's Day around the corner, our guest author talks about how brands forge the idea of a relationship, especially among the younger lot.
Guest Article

The Hitchhiker’s Guide to Feedback Failures

Or how to avoid becoming someone who no one wants to show work to…
Guest Article

“Please don’t feed the celebrities…”

We asked our guest writer whether Flipkart's ‘kidults’ might be something of a liability after all these years. He thinks they trump A-listers, hands down.
Guest Article

Myntra: Let’s Talk About Sex

A frank opinion piece on the whole Myntra mania – straight from the desk of a young, female planner.
Guest Article

Now you see her, now you don’t…

Over the past few days, the good ol’ Myntra logo has been needlessly sexualized. Our guest author decodes the semiotics of it.
Guest Article

Did Whatsapp’s new policies spark an Exodus?

The dip in users may not impact Whatsapp as significantly as one might expect.
Guest Article

The 'King' of good surrogate advertising…

The former adman recalls his Kingfisher Airlines pitch and credits Vijay Mallya for creating what he terms as the only real surrogate in the liquor category.
Guest Article

Women Day’s Campaigns - Show you care, even if you’re just pretending…

As we watch and re-watch Levi’s ‘Auva Auva - Deepika Padukone’ ad for more reasons than one, our guest author pens her thoughts on it.
Guest Article

Influencing the influencers? Decoding ASCI’s recent recommendations...

Influencers are simply being advised to make it clear that 'ads are ads', right? Our guest author opines.
Guest Article

Finger on your pulse: How advertising plays with time to evoke the zeitgeist

The sense of time is transforming globally. How will this impact brands, product development and industries in the associated ecosystem?
Guest Article

When Hari met Solly...

With Valentine's Day around the corner, our guest author talks about how brands forge the idea of a relationship, especially among the younger lot.
Guest Article

The Hitchhiker’s Guide to Feedback Failures

Or how to avoid becoming someone who no one wants to show work to…
Guest Article

“Please don’t feed the celebrities…”

We asked our guest writer whether Flipkart's ‘kidults’ might be something of a liability after all these years. He thinks they trump A-listers, hands down.
Guest Article

Myntra: Let’s Talk About Sex

A frank opinion piece on the whole Myntra mania – straight from the desk of a young, female planner.
Guest Article

Now you see her, now you don’t…

Over the past few days, the good ol’ Myntra logo has been needlessly sexualized. Our guest author decodes the semiotics of it.
Guest Article

Did Whatsapp’s new policies spark an Exodus?

The dip in users may not impact Whatsapp as significantly as one might expect.
Guest Article

The 'King' of good surrogate advertising…

The former adman recalls his Kingfisher Airlines pitch and credits Vijay Mallya for creating what he terms as the only real surrogate in the liquor category.