Guest Article

"M..D..H... MDH!" The jingle is as popular as the turbaned face of the brand... who passed away yesterday. Our guest author pens a quick memoir.

People relate to brands in the same way they relate to other people, in terms of their connections and relationships with brands.

Brands love to see right hashtags trending. But as Tanishq, Netflix, Zomato and others found out, sometimes they end up trending for all the wrong reasons...

Our guest author writes about the importance of mental health in an anxiety ridden, deadline crazed industry, fast paced industry.

An adman and writer gushes about the CRED ads – and tells us why it holds a mirror to both, agencies and their clients.

Our guest author writes about how brands with sizeable following on social platforms can engage with the audiences they’ve cultivated there.

The ministry could stay away from content and limit its involvement to data security and privacy.

The author shares his experience of sailing his brand through high tides of social media trolls.

Our guest author explores how scent marketing can impact a consumer, and what brands have already done in this space.

Says our guest author, as she tells us why striving for less will help us solve (things) better.