Guest Article

Guest Article

Whatever happened to a public health communication strategy?

In the absence of any official messaging, the public has come to depend on ‘Whatsapp University’ and other unreliable sources of information.
Guest Article

Wasted stardust

It’s a pity that 90% of the celeb-based ads are bland and uncreative, to say the least. When this happens, nobody wins.
Guest Article

A joyride of a lifetime astride a bull in a china shop

“He was the glue that kept his lieutenants -Arvind, Ambi, Niteen, Shashi and yours truly- together,” writes Nagesh Alai, in a memoir for Ulka’s Anil Kapoor, who passed away last week.
Guest Article

"Your personal brand is the sum total of the online and offline you": Sumanto Chattopadhyay

In a world where people are brands and social media is a personal rooftop equipped with a virtual microphone, how does one balance sensible personal branding with shameless self promotion?
Guest Article

"Nowadays, people take offence like it’s a limited time offer": Sambit Mohanty

The creative head, McCann South, on how CRED's much-loved 'Indiranagar ka gunda' ad has one foot stuck in the 'cancel culture' trap.
Guest Article

"For long, agencies used to see the concept of celebrities in ads as some sort of impurity"

Senior adman Ayyappan Raj (founder of The Script Room) on the hazards of treating a famous face as a replacement for a big idea.
Guest Article

The rich frugality of a Konkani

More doesn’t do what less does. That’s why less is more than more... Lockdown musings from the desk of Parag Tembulkar.
Guest Article

The universal truth of clichés in advertising

Our guest author cautions against “clichés rolled in glitter that sound flippant and annoying at best, or confusing and uncreative at worst”.
Guest Article

India’s VOD market — A snapshot of the last five years

The author of this article Aadeesh Rajeev Deshpande is AVP - Alliances & Partnerships, ALTBalaji.
Guest Article

From Binge Living to Binge Watching, and back

"In the '80s, we didn’t have web series and had no concept of binge watching. But we had something far more interesting. Binge Living," writes Ajay Gahlaut.
Guest Article

Whatever happened to a public health communication strategy?

In the absence of any official messaging, the public has come to depend on ‘Whatsapp University’ and other unreliable sources of information.
Guest Article

Wasted stardust

It’s a pity that 90% of the celeb-based ads are bland and uncreative, to say the least. When this happens, nobody wins.
Guest Article

A joyride of a lifetime astride a bull in a china shop

“He was the glue that kept his lieutenants -Arvind, Ambi, Niteen, Shashi and yours truly- together,” writes Nagesh Alai, in a memoir for Ulka’s Anil Kapoor, who passed away last week.
Guest Article

"Your personal brand is the sum total of the online and offline you": Sumanto Chattopadhyay

In a world where people are brands and social media is a personal rooftop equipped with a virtual microphone, how does one balance sensible personal branding with shameless self promotion?
Guest Article

"Nowadays, people take offence like it’s a limited time offer": Sambit Mohanty

The creative head, McCann South, on how CRED's much-loved 'Indiranagar ka gunda' ad has one foot stuck in the 'cancel culture' trap.
Guest Article

"For long, agencies used to see the concept of celebrities in ads as some sort of impurity"

Senior adman Ayyappan Raj (founder of The Script Room) on the hazards of treating a famous face as a replacement for a big idea.
Guest Article

The rich frugality of a Konkani

More doesn’t do what less does. That’s why less is more than more... Lockdown musings from the desk of Parag Tembulkar.
Guest Article

The universal truth of clichés in advertising

Our guest author cautions against “clichés rolled in glitter that sound flippant and annoying at best, or confusing and uncreative at worst”.
Guest Article

India’s VOD market — A snapshot of the last five years

The author of this article Aadeesh Rajeev Deshpande is AVP - Alliances & Partnerships, ALTBalaji.
Guest Article

From Binge Living to Binge Watching, and back

"In the '80s, we didn’t have web series and had no concept of binge watching. But we had something far more interesting. Binge Living," writes Ajay Gahlaut.