Guest Article

Guest Article

Branding lessons with 'Big B'

Vinay Kanchan pens down his branding insights on how Amitabh Bachchan has managed to stay relevant over the years.
Guest Article

Keep it simple, not silly

Our guest author presents a guide for brands to create connections with kids.
Guest Article

The evolving tenets of public health communication

Our guest author decodes how public health communicators are using cutting edge digital technologies to connect strongly with their audiences.
Guest Article

5 e-commerce trends that can shape your brand’s future

Our guest author, Shashank Rathore, writes about the top trends your brand can leverage to win its next wave of Internet-savvy shoppers.
Guest Article

Role of storytelling in marketing today

Our guest author writes about how brands can occupy a consumer's mind space through good old storytelling.
Guest Article

Social influence and taking sustainable consumption mainstream

The author talks about building the EV category and it gaining user acceptance.
Guest Article

Content in local languages will be vital in driving growth for brands; is your brand going local?

Our guest author writes about the rising preference for vernacular content.
Guest Article

Festive advertising has a spark problem

Our guest author talks about why there is fatigue surrounding such advertising.
Guest Article

The four Es in the content marketing playbook of new-age startups

New-age startups have realised the importance of authentic content for their overall marketing strategy. Our guest author decodes the four Es of content marketing.
Guest Article

Timely public relations can work wonders for brands

To break through the clutter of content across media formats, brands need to strike when the iron is hot, says our guest author Sonam Shah.
Guest Article

Branding lessons with 'Big B'

Vinay Kanchan pens down his branding insights on how Amitabh Bachchan has managed to stay relevant over the years.
Guest Article

Keep it simple, not silly

Our guest author presents a guide for brands to create connections with kids.
Guest Article

The evolving tenets of public health communication

Our guest author decodes how public health communicators are using cutting edge digital technologies to connect strongly with their audiences.
Guest Article

5 e-commerce trends that can shape your brand’s future

Our guest author, Shashank Rathore, writes about the top trends your brand can leverage to win its next wave of Internet-savvy shoppers.
Guest Article

Role of storytelling in marketing today

Our guest author writes about how brands can occupy a consumer's mind space through good old storytelling.
Guest Article

Social influence and taking sustainable consumption mainstream

The author talks about building the EV category and it gaining user acceptance.
Guest Article

Content in local languages will be vital in driving growth for brands; is your brand going local?

Our guest author writes about the rising preference for vernacular content.
Guest Article

Festive advertising has a spark problem

Our guest author talks about why there is fatigue surrounding such advertising.
Guest Article

The four Es in the content marketing playbook of new-age startups

New-age startups have realised the importance of authentic content for their overall marketing strategy. Our guest author decodes the four Es of content marketing.
Guest Article

Timely public relations can work wonders for brands

To break through the clutter of content across media formats, brands need to strike when the iron is hot, says our guest author Sonam Shah.