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People Spotting
Guest Article
By
Manik Bambha
Guest Article
Delivery is everything: 3 steps to ensure a perfect live sports stream
Our guest author dissects the delicate art of sports streaming, unveiling its challenges and the steps required for flawless execution.
By
Sunil Narula
Guest Article
Rural markets have emerged as significant growth drivers for electrical brands in recent years
The guest author explains how electrification of India's rural areas is directly linked to an upgrade of lifestyle.
By
Deepak Goel
Guest Article
the 3R's of multicultural marketing: Authentic representation, tailored relevance, and cultural resonance
Our guest author engages in a profound exploration into the worldwide demand and imperative for brands to authentically embrace diversity.
By
Atul Sharma
Guest Article
Striking the Balance: Generative AI in the world of PR
Our guest author navigates GenAI's impact on PR, emphasising the need for industry regulations to steer the course of innovation responsibly.
By
Yatnesh Pandey
Guest Article
The changing face of Cricket: Is it just a frenzy or a mega marketing festival?
Our guest author provides a nuanced exploration of Cricket's progression from a gentleman's pastime to a marketing phenomenon.
By
Atin Roy
Guest Article
Making a case for Type 2 Diabetes awareness campaigns in India
On World Diabetes Day, our guest author unravels the alarming reality of T2D in India, where myriad challenges fuel this complex health crisis.
By
Vinay Kanchan
Guest Article
Why strategy should always be child’s play
Our guest author explores how adopting a child-like mindset can influence strategic thinking.
By
Anushree Bhardwaj
Guest Article
OTT platforms rely on data analytics as their guiding force when formulating marketing strategies
Our guest author unravels India's OTT surge, showing how data analytics transforms marketing and elevates the viewer experience.
By
Harnish Shah
Guest Article
Is minimalism overrated?
Is the ubiquitous trend of minimalism in design diluting brand distinctiveness? Our guest author shares insights on the impact of homogenisation.
By
Madan Mohapatra
Guest Article
Rethinking customer loyalty in the digital age: A new paradigm
Our guest author explores shifting customer loyalty dynamics, revealing how emotional resonance and brand advocacy surpass traditional strategies.
LOAD MORE
By
Manik Bambha
Guest Article
Delivery is everything: 3 steps to ensure a perfect live sports stream
Our guest author dissects the delicate art of sports streaming, unveiling its challenges and the steps required for flawless execution.
By
Sunil Narula
Guest Article
Rural markets have emerged as significant growth drivers for electrical brands in recent years
The guest author explains how electrification of India's rural areas is directly linked to an upgrade of lifestyle.
By
Deepak Goel
Guest Article
the 3R's of multicultural marketing: Authentic representation, tailored relevance, and cultural resonance
Our guest author engages in a profound exploration into the worldwide demand and imperative for brands to authentically embrace diversity.
By
Atul Sharma
Guest Article
Striking the Balance: Generative AI in the world of PR
Our guest author navigates GenAI's impact on PR, emphasising the need for industry regulations to steer the course of innovation responsibly.
By
Yatnesh Pandey
Guest Article
The changing face of Cricket: Is it just a frenzy or a mega marketing festival?
Our guest author provides a nuanced exploration of Cricket's progression from a gentleman's pastime to a marketing phenomenon.
By
Atin Roy
Guest Article
Making a case for Type 2 Diabetes awareness campaigns in India
On World Diabetes Day, our guest author unravels the alarming reality of T2D in India, where myriad challenges fuel this complex health crisis.
By
Vinay Kanchan
Guest Article
Why strategy should always be child’s play
Our guest author explores how adopting a child-like mindset can influence strategic thinking.
By
Anushree Bhardwaj
Guest Article
OTT platforms rely on data analytics as their guiding force when formulating marketing strategies
Our guest author unravels India's OTT surge, showing how data analytics transforms marketing and elevates the viewer experience.
By
Harnish Shah
Guest Article
Is minimalism overrated?
Is the ubiquitous trend of minimalism in design diluting brand distinctiveness? Our guest author shares insights on the impact of homogenisation.
By
Madan Mohapatra
Guest Article
Rethinking customer loyalty in the digital age: A new paradigm
Our guest author explores shifting customer loyalty dynamics, revealing how emotional resonance and brand advocacy surpass traditional strategies.
LOAD MORE