Guest Article

Guest Article

Much ado about a bindi

As #NoBindiNoBusiness trends on Twitter, our guest writer examines this dot in Indian advertising, over the decades.
Guest Article

The tyranny of the meme

Our guest author examines the recent Facebook-WhatsApp outage through a new lens.
Guest Article

Beyond binaries: understanding India’s entertainment landscape in the post-pandemic world

2022 will be streaming’s biggest year in India. But it could also be the biggest year for the box office.
Guest Article

Seven PR lessons I learnt from Pride & Prejudice

Sunayan Shahani explains how the over two centuries old romantic saga holds relevance for brand marketers and PR folk today.
Guest Article

Am I a writer or an impostor?

Shashank Gupta, a copywriter for twenty-five years, looks inward and asks his complacent somnolent self some questions too late in life.
Guest Article

The story of how Ronald McDonald found a way into Ramesh and Rashmi’s hearts

McDonald’s India is now 25 years old. Adman Pops pens an ode to the brand he has known intimately - professionally and personally.
Guest Article

Branding darshans from Lord Ganesha

Vinay Kanchan delves into the branding lessons Ganesh Chaturthi, one of India's most loved festivals, has to offer.
Guest Article

How increased FDIs can boost India’s media & entertainment industry

Our guest author explains, from his personal experience, how increased financial aid, by funnelling FDI, can help the M&E industry grow.
Guest Article

Learning from Myntra’s experience: how a single graphic altered perception

It’s unfair when brands have to face the brunt of creatives they didn’t commission. Our guest author dissects a recent example.
Guest Article

Brainstorming on broadband

"You're on mute", "Can you see me now?", "Am I audible?" - How to have productive meetings despite the chaos?
Guest Article

Much ado about a bindi

As #NoBindiNoBusiness trends on Twitter, our guest writer examines this dot in Indian advertising, over the decades.
Guest Article

The tyranny of the meme

Our guest author examines the recent Facebook-WhatsApp outage through a new lens.
Guest Article

Beyond binaries: understanding India’s entertainment landscape in the post-pandemic world

2022 will be streaming’s biggest year in India. But it could also be the biggest year for the box office.
Guest Article

Seven PR lessons I learnt from Pride & Prejudice

Sunayan Shahani explains how the over two centuries old romantic saga holds relevance for brand marketers and PR folk today.
Guest Article

Am I a writer or an impostor?

Shashank Gupta, a copywriter for twenty-five years, looks inward and asks his complacent somnolent self some questions too late in life.
Guest Article

The story of how Ronald McDonald found a way into Ramesh and Rashmi’s hearts

McDonald’s India is now 25 years old. Adman Pops pens an ode to the brand he has known intimately - professionally and personally.
Guest Article

Branding darshans from Lord Ganesha

Vinay Kanchan delves into the branding lessons Ganesh Chaturthi, one of India's most loved festivals, has to offer.
Guest Article

How increased FDIs can boost India’s media & entertainment industry

Our guest author explains, from his personal experience, how increased financial aid, by funnelling FDI, can help the M&E industry grow.
Guest Article

Learning from Myntra’s experience: how a single graphic altered perception

It’s unfair when brands have to face the brunt of creatives they didn’t commission. Our guest author dissects a recent example.
Guest Article

Brainstorming on broadband

"You're on mute", "Can you see me now?", "Am I audible?" - How to have productive meetings despite the chaos?