Guest Article

Guest Article

Tara Sinha: The last stalwart of a golden era

A tribute.
Guest Article

Out of fight, out of mind…

Agencies have succeeded into getting into the heads of their clients and consumers, but how many of them have managed to scale the walls of their employee’s minds?
Guest Article

Is advertising really dead?

A look back at advertising over the years...
Guest Article

Marketing Failure: How marketers failed to explain ‘risk’

The world doesn’t go around on fuel, data or power of governmental diktat.
Guest Article

Why are brands in love with non-branded storytelling?

The author of this article is The Viral Fever's Rahul Sarangi
Guest Article

The future of Indian digital advertising is programmatic: PubMatic

Programmatic will grow from US$2.7 billion to US$6.8 billion for APAC from 2017 to 2020.
Guest Article

Decoding the potential of non-English internet users...

...and cashing in on the next set of customers
Guest Article

The house of whacks

In-housing decoded...
Guest Article

Prabhakar Mundkur's tribute to Subhas Ghosal

Mundkur recently spoke at the Subhas Ghosal memorial event.
Guest Article

How many brand ambassadors does it take…

… to sell a product?
Guest Article

Tara Sinha: The last stalwart of a golden era

A tribute.
Guest Article

Out of fight, out of mind…

Agencies have succeeded into getting into the heads of their clients and consumers, but how many of them have managed to scale the walls of their employee’s minds?
Guest Article

Is advertising really dead?

A look back at advertising over the years...
Guest Article

Marketing Failure: How marketers failed to explain ‘risk’

The world doesn’t go around on fuel, data or power of governmental diktat.
Guest Article

Why are brands in love with non-branded storytelling?

The author of this article is The Viral Fever's Rahul Sarangi
Guest Article

The future of Indian digital advertising is programmatic: PubMatic

Programmatic will grow from US$2.7 billion to US$6.8 billion for APAC from 2017 to 2020.
Guest Article

Decoding the potential of non-English internet users...

...and cashing in on the next set of customers
Guest Article

The house of whacks

In-housing decoded...
Guest Article

Prabhakar Mundkur's tribute to Subhas Ghosal

Mundkur recently spoke at the Subhas Ghosal memorial event.
Guest Article

How many brand ambassadors does it take…

… to sell a product?