"The future of factual entertainment will get fuelled by subscription": Avinash Kaul, Network18  

Managing director, A+E Networks, TV18, and CEO, broadcast, Network18 believes, "The next OTT era will be one of factual entertainment."

Facebook and other social media platforms are stepping on to uncharted territory. People are getting to know about new recipes, learning about new breeds of pets, finding new places to travel while scrolling through their feeds.

In such a scenario, the infotainment, or factual entertainment genre on television not only has competition within (the genre), but a serious battle is also on for the consumer's time. Also, having content that is different from what is available on social media, is critical. One such show in the factual entertainment space is History TV18's 'OMG! Yeh Mera India'.

History TV18, which is a part of the A+E Networks, has announced the seventh season of the show. Avinash Kaul, managing director, A+E Networks, TV18, and CEO, broadcast, Network18, says that the show is more popular on digital than it is on TV. So, should the infotainment genre be worried? "No," says Kaul.

In an interview with afaqs!, he talks about the future of factual entertainment/infotainment genre. He believes that the digital growth will complement the genre. "The next OTT era will be one of factual entertainment."

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