"We aim to sell 60,000 units of E-scooters in FY22": Ravneet Phokela, Ather Energy

The chief business officer at Ather talks about the electric scooter ecosystem in India, the target audience and expansion plans.

The sales of electric scooters in India is set to grow from 152,000 units in 2019 to over 10 lakh units in 2025, at a 57.9 per cent CAGR between 2020 and 2025, according to reports. Currently, Okinawa sells just over 10,000 units and is the best-selling brand in the country, followed by Hero. However, the Indian company Ather Energy is fast-expanding and catching up.

By the end of FY22, Ather intends to be in more than 50 cities across the country. Ravneet S. Phokela, chief business officer, Ather, says that the company feels it can sell up to 60,000 units in the next financial year. That would mean a close to 30X jump if compared with the units sold by the company last year.

Phokela, a former marketing director at Nokia,joined Ather from Flipkart in 2015. In an interview with afaqs!, he speaks about the electric scooter ecosystem in India, Ather's target audience and expansion plans.

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