Interviews

"If you take a big chance, you can get big success" - Man Jit Singh, CEO, MSM

"Brands don't properly exploit the scale of Bollywood": Dominic Proctor

"Starbucks is about the human connection": Sushant Dash

"We marketers tend to complicate things": Sanjeev Agrawal of Skechers

Convincing a brand to use online video is like asking it to use TV: Rajan Anandan, MD, Google India

Print has to be an aligned media vehicle: Pradeep Dwivedi, Dainik Bhaskar Group

"Sales is not the sole objective of advertising": Idea's Sashi Shankar

It makes business sense to have a channel like Nick Junior now: Nina Elavia Jaipuria

A movie channel made sense after a successful GEC: Kevin Vaz

Bollywood has taught 'storytelling' to Indian creatives: Keith D Smith