Marketing Initiative

Marketing Initiative

Hyundai scores many firsts in landmark partnership with Spotify India

The Hyundai i20 N Line became the first sponsor of Discover Weekly, one of Spotify’s most loved playlists.
Brands and Sports marketing

What makes the ICC Men’s T20 World Cup a sought after event for fans and brands?

afaqs! spoke with marketing heads on their excitement and anecdotes attached to the T20 World Cup as well as their thoughts on why the event is a lucrative advertising property.
Brands and Sports marketing

Is the ICC T20 World Cup a good advertising platform to access and engage Female Audiences?

Industry experts share their views on the reasons for the rise of female viewership and increased brand interest in live cricketing events like ICC World T20.
Marketing Initiative

Flipkart launches India’s first and largest commerce content initiative - The Big Billion Day Dhamaal

A part of The Big Billion Day Sale, through the initiative, shoppers can watch shows with top celebrities, comedians and influences - as they explore and buy products.
Brands and Sports marketing

Advertisers set to welcome the first ever festive World T20

afaqs! spoke with Media Heads at agencies to understand the impact of live cricketing events and how big is the advertising fervour for the WT20, especially with the international event coinciding with the festive season.
Marketing Initiative

Stand out and be heard this festive season, with Spotify

After delaying purchases in 2020, 1 in 3 Spotify users are looking at large, big-ticket purchases and this is a user base that is likely to spend 15% more on what they want than any other cohort.
Marketing Initiative

Netflix scores big with viewers (with a little help from Spotify)

As part of the year-long partnership, Spotify leveraged the video streaming giant’s top content offering and created novel integrated initiatives.
Marketing Initiative

Beam Suntory bags international awards held in London and California for its blends

With a Gold and Double Gold at SIP Awards and bronze at London Spirits Competition, Oaksmith® Gold’ and ‘Oaksmith® International’ bags global recognition.
Marketing Initiative

Exploring the CTV & OTT Advertising Landscape: Q&A with Amritpal Bedi of VDX.tv

In an insightful discussion, he throws light on the potential of CTV & OTT advertising, trends hitting the India region, the benefits CTV offers advertisers, and how to leverage it for a seamless user experience.
Marketing Initiative

CoinDCX forays into the world of Indian Cricket

CoinDCX becomes the first crypto exchange brand in the history of cricket sponsorship to sponsor a major cricketing series.
Marketing Initiative

Hyundai scores many firsts in landmark partnership with Spotify India

The Hyundai i20 N Line became the first sponsor of Discover Weekly, one of Spotify’s most loved playlists.
Brands and Sports marketing

What makes the ICC Men’s T20 World Cup a sought after event for fans and brands?

afaqs! spoke with marketing heads on their excitement and anecdotes attached to the T20 World Cup as well as their thoughts on why the event is a lucrative advertising property.
Brands and Sports marketing

Is the ICC T20 World Cup a good advertising platform to access and engage Female Audiences?

Industry experts share their views on the reasons for the rise of female viewership and increased brand interest in live cricketing events like ICC World T20.
Marketing Initiative

Flipkart launches India’s first and largest commerce content initiative - The Big Billion Day Dhamaal

A part of The Big Billion Day Sale, through the initiative, shoppers can watch shows with top celebrities, comedians and influences - as they explore and buy products.
Brands and Sports marketing

Advertisers set to welcome the first ever festive World T20

afaqs! spoke with Media Heads at agencies to understand the impact of live cricketing events and how big is the advertising fervour for the WT20, especially with the international event coinciding with the festive season.
Marketing Initiative

Stand out and be heard this festive season, with Spotify

After delaying purchases in 2020, 1 in 3 Spotify users are looking at large, big-ticket purchases and this is a user base that is likely to spend 15% more on what they want than any other cohort.
Marketing Initiative

Netflix scores big with viewers (with a little help from Spotify)

As part of the year-long partnership, Spotify leveraged the video streaming giant’s top content offering and created novel integrated initiatives.
Marketing Initiative

Beam Suntory bags international awards held in London and California for its blends

With a Gold and Double Gold at SIP Awards and bronze at London Spirits Competition, Oaksmith® Gold’ and ‘Oaksmith® International’ bags global recognition.
Marketing Initiative

Exploring the CTV & OTT Advertising Landscape: Q&A with Amritpal Bedi of VDX.tv

In an insightful discussion, he throws light on the potential of CTV & OTT advertising, trends hitting the India region, the benefits CTV offers advertisers, and how to leverage it for a seamless user experience.
Marketing Initiative

CoinDCX forays into the world of Indian Cricket

CoinDCX becomes the first crypto exchange brand in the history of cricket sponsorship to sponsor a major cricketing series.