Marketing Initiative

Brands and Sports marketing

How brands with limited outlays can leverage the IPL

Even with a 3-4 match campaign budget, IPL can provide advertisers with impact and return on investments that are much higher than what is offered by their substitute media options.
Marketing Initiative

Fortune Foods #AamchaGharChaRaja Campaign talks about celebrating festivals in the New Normal

In their recent campaign for Ganesh Chaturthi, Fortune Foods urges consumers to bring back the same energy even while celebrating from home.
Marketing Initiative

The first music concert launch? OPPO F17 Pro Sets A New Bar for smartphone brands

The launch event saw the unveiling of a staggeringly powerful smartphone that promises a host of performance-oriented features for a smooth and seamless user experience.
Brands and Sports marketing

Fans and brands look forward to scoring big as Premier League returns…

A marketer and fan clubs share their experiences of association with the league and how are they keeping their hopes high in the new normal.
Brands and Sports marketing

Why the BFSI sector should look to leverage the IPL

Traditional models of engaging with customers standing disrupted, IPL 2020 tends to play an important role to help brands dive into more non-tradition and bold ways of driving visibility.
Marketing Initiative

Discovery Kids with their new initiative continues to capture special stories of WFH with kids

With overwhelming responses continuing to flow in, working parents share the special moments they have had with their kids during this pandemic lockdown.
Marketing Initiative

Give wings to your aspirations and #GoBeyondBoundaries with OPPO’s new campaign

Guneet’s journey is a testimony to the fact that a person can truly achieve anything by following their passion with sheer dedication.
Brands and Sports marketing

IPL: The surest bet for marketers in an uncertain environment

Agency and marketing heads share their views on the comeback and how the timing couldn’t have been more perfect…
Marketing Initiative

Anniversary Special: A walk through Zee Café’s 20 Glorious Years of shaping the English entertainment genre

Celebrating 20 years of we-time with viewers, here’s a channel that has broken the mould with the best of English entertainment through the years.
Marketing Initiative

ITW reignites the fire within using their new campaign #TheGameThatLivesOn

Reminding people that the final whistle has not been blown, ITW’s new campaign urges people to take on the new challenges and fight for the thrill of the chase that keeps them going.
Brands and Sports marketing

How brands with limited outlays can leverage the IPL

Even with a 3-4 match campaign budget, IPL can provide advertisers with impact and return on investments that are much higher than what is offered by their substitute media options.
Marketing Initiative

Fortune Foods #AamchaGharChaRaja Campaign talks about celebrating festivals in the New Normal

In their recent campaign for Ganesh Chaturthi, Fortune Foods urges consumers to bring back the same energy even while celebrating from home.
Marketing Initiative

The first music concert launch? OPPO F17 Pro Sets A New Bar for smartphone brands

The launch event saw the unveiling of a staggeringly powerful smartphone that promises a host of performance-oriented features for a smooth and seamless user experience.
Brands and Sports marketing

Fans and brands look forward to scoring big as Premier League returns…

A marketer and fan clubs share their experiences of association with the league and how are they keeping their hopes high in the new normal.
Brands and Sports marketing

Why the BFSI sector should look to leverage the IPL

Traditional models of engaging with customers standing disrupted, IPL 2020 tends to play an important role to help brands dive into more non-tradition and bold ways of driving visibility.
Marketing Initiative

Discovery Kids with their new initiative continues to capture special stories of WFH with kids

With overwhelming responses continuing to flow in, working parents share the special moments they have had with their kids during this pandemic lockdown.
Marketing Initiative

Give wings to your aspirations and #GoBeyondBoundaries with OPPO’s new campaign

Guneet’s journey is a testimony to the fact that a person can truly achieve anything by following their passion with sheer dedication.
Brands and Sports marketing

IPL: The surest bet for marketers in an uncertain environment

Agency and marketing heads share their views on the comeback and how the timing couldn’t have been more perfect…
Marketing Initiative

Anniversary Special: A walk through Zee Café’s 20 Glorious Years of shaping the English entertainment genre

Celebrating 20 years of we-time with viewers, here’s a channel that has broken the mould with the best of English entertainment through the years.
Marketing Initiative

ITW reignites the fire within using their new campaign #TheGameThatLivesOn

Reminding people that the final whistle has not been blown, ITW’s new campaign urges people to take on the new challenges and fight for the thrill of the chase that keeps them going.