Marketing Initiative

Marketing Initiative

Leading Entertainment & Lifestyle Platform Pinkvilla Celebrates Launch of its Second Regional Offering Pinkvilla Telugu

The Move Resonates Pinkvilla’s Vision for Rapid Pan-India & Global Expansion, With a Special Interview Featuring South Superstar Mahesh Babu.
Marketing Initiative

Ferns N Petals is now FNP- Understanding the ‘Why’ Behind Brand Identity Change

India’s leading flower retailer Ferns N Petals is going through a change of its brand identity as well as its positioning.
Marketing Initiative

How Marketers can close the measurement confidence gap

As always data is a marketeer’s leading light.
Marketing Initiative

Havells is All Set to Make a Difference With its Stealth Air BLDC Fans

With the Stealth Air BLDC Fans, Havells has provided the consumers with an option to not just keep the planet cooler, but also their homes.
Marketing Initiative

Beat the Heat with Lloyd’s Grande Feature-Loaded Heavy Duty Air Conditioner

India’s air conditioning market is expected to see a boom from 30 million to a billion units by 2050.
Marketing Initiative

Tailormade Solutions & Innovative IPs Make Discovery India the Leading Choice of Advertisers

Author – Shaun Nanjappa, Head of Advertising Sales - South Asia, Discovery Inc.
Marketing Initiative

Nielsen Report Finds: Brands Are Re-prioritising Awareness

But what does it mean for India based Marketeers?
Marketing Initiative

Hipi’s virtual singing talent hunt – Hipi G.O.A.T. contest receives jaw dropping participation

Over 45000 videos received, making it one of the biggest digital singing contests in India.
Marketing Initiative

Great Learning launches Customer-Centric Marketing Strategy Program in Collaboration with Wharton Online

The holistic program will help learners understand the various aspects of creating successful marketing strategies through enhanced customer acquisition, retention, development and more.
Marketing Initiative

Next Bold Beat in Advertising: JioSaavn’s Dynamic Audio Spot

Mondelez India’s Oreo had an incredible 2.45MM+ Audio ads delivered via JioSaavn and saw 24.3MM+ display impressions across the app!
Marketing Initiative

Leading Entertainment & Lifestyle Platform Pinkvilla Celebrates Launch of its Second Regional Offering Pinkvilla Telugu

The Move Resonates Pinkvilla’s Vision for Rapid Pan-India & Global Expansion, With a Special Interview Featuring South Superstar Mahesh Babu.
Marketing Initiative

Ferns N Petals is now FNP- Understanding the ‘Why’ Behind Brand Identity Change

India’s leading flower retailer Ferns N Petals is going through a change of its brand identity as well as its positioning.
Marketing Initiative

How Marketers can close the measurement confidence gap

As always data is a marketeer’s leading light.
Marketing Initiative

Havells is All Set to Make a Difference With its Stealth Air BLDC Fans

With the Stealth Air BLDC Fans, Havells has provided the consumers with an option to not just keep the planet cooler, but also their homes.
Marketing Initiative

Beat the Heat with Lloyd’s Grande Feature-Loaded Heavy Duty Air Conditioner

India’s air conditioning market is expected to see a boom from 30 million to a billion units by 2050.
Marketing Initiative

Tailormade Solutions & Innovative IPs Make Discovery India the Leading Choice of Advertisers

Author – Shaun Nanjappa, Head of Advertising Sales - South Asia, Discovery Inc.
Marketing Initiative

Nielsen Report Finds: Brands Are Re-prioritising Awareness

But what does it mean for India based Marketeers?
Marketing Initiative

Hipi’s virtual singing talent hunt – Hipi G.O.A.T. contest receives jaw dropping participation

Over 45000 videos received, making it one of the biggest digital singing contests in India.
Marketing Initiative

Great Learning launches Customer-Centric Marketing Strategy Program in Collaboration with Wharton Online

The holistic program will help learners understand the various aspects of creating successful marketing strategies through enhanced customer acquisition, retention, development and more.
Marketing Initiative

Next Bold Beat in Advertising: JioSaavn’s Dynamic Audio Spot

Mondelez India’s Oreo had an incredible 2.45MM+ Audio ads delivered via JioSaavn and saw 24.3MM+ display impressions across the app!