Marketing Initiative

Marketing Initiative

JSW Cement’s new TVC emphasizes building strong communities and a greener planet

With music by A. R. Rahman, the JSW Cement TVC urges viewers to start building a stronger tomorrow.
Marketing Initiative

A first in 5 years, the World Television Premiere of Laxmii breaks TV viewership records

World Television Premiere of Akshay Kumar starrer Laxmii on Star Gold scores a massive viewership record with 6.3 Crore viewers and 2.6 crore impressions.
Marketing Initiative

International FMCG Report 2021: Consumer goods in crisis

YouGov’s new report is based on more than 18,000 interviews and offers an overview of changing consumer attitudes and behaviours towards consumer goods in 17 global markets.
Marketing Initiative

Lotte Chocopie asserts ‘India’s No. 1 Choco Pie’ status in Delhi

In one of the biggest mascot-based brand engagement drives, Lotte Choco Pie interacts with consumers using 250 Lotte Choco Pie Men across 3 days in Delhi’s prime localities and hangouts.
Marketing Initiative

Flipkart goes #FullOnFab and we can’t handle it!

The brand skillfully leveraged social media to make users guess the next best product launch…
Brands and Sports marketing

Hero ISL season 7 ends with high viewership & increased brand activations

The league clocked a massive reach of over 130 million with increased brand activations; surpassed the previous season in terms of TVR, TSV, social buzz and brand integrations.
Marketing Initiative

The Art of Meme Marketing

The art of understanding the Meme culture and using Meme marketing in the most effective way possible.
Marketing Initiative

Privé World Box Office: The go-to destination to enjoy must-watch movies from around the world

With the inception of Privé World Box Office, movie enthusiasts can now enjoy a selection of foreign language films that are easy to watch, relatable and entertaining.
Marketing Initiative

Haath Uthana Zaroori Hai – The story behind Aditya Birla Group’s viral Women’s Day video

The video has found resonance across social media platforms and has collected lakhs of views and likes, surpassing all expectations.
Marketing Initiative

GoNuts: Celebrity Commerce that Builds Human Connection through Personalised Video messages, Influencer Marketing and Branded Content

Accessing celebrities was never so easy; Gifting experiences never so memorable.
Marketing Initiative

JSW Cement’s new TVC emphasizes building strong communities and a greener planet

With music by A. R. Rahman, the JSW Cement TVC urges viewers to start building a stronger tomorrow.
Marketing Initiative

A first in 5 years, the World Television Premiere of Laxmii breaks TV viewership records

World Television Premiere of Akshay Kumar starrer Laxmii on Star Gold scores a massive viewership record with 6.3 Crore viewers and 2.6 crore impressions.
Marketing Initiative

International FMCG Report 2021: Consumer goods in crisis

YouGov’s new report is based on more than 18,000 interviews and offers an overview of changing consumer attitudes and behaviours towards consumer goods in 17 global markets.
Marketing Initiative

Lotte Chocopie asserts ‘India’s No. 1 Choco Pie’ status in Delhi

In one of the biggest mascot-based brand engagement drives, Lotte Choco Pie interacts with consumers using 250 Lotte Choco Pie Men across 3 days in Delhi’s prime localities and hangouts.
Marketing Initiative

Flipkart goes #FullOnFab and we can’t handle it!

The brand skillfully leveraged social media to make users guess the next best product launch…
Brands and Sports marketing

Hero ISL season 7 ends with high viewership & increased brand activations

The league clocked a massive reach of over 130 million with increased brand activations; surpassed the previous season in terms of TVR, TSV, social buzz and brand integrations.
Marketing Initiative

The Art of Meme Marketing

The art of understanding the Meme culture and using Meme marketing in the most effective way possible.
Marketing Initiative

Privé World Box Office: The go-to destination to enjoy must-watch movies from around the world

With the inception of Privé World Box Office, movie enthusiasts can now enjoy a selection of foreign language films that are easy to watch, relatable and entertaining.
Marketing Initiative

Haath Uthana Zaroori Hai – The story behind Aditya Birla Group’s viral Women’s Day video

The video has found resonance across social media platforms and has collected lakhs of views and likes, surpassing all expectations.
Marketing Initiative

GoNuts: Celebrity Commerce that Builds Human Connection through Personalised Video messages, Influencer Marketing and Branded Content

Accessing celebrities was never so easy; Gifting experiences never so memorable.