Marketing Initiative

Marketing Initiative

Liberty Shoes unveils #ForeverSneakers to captivate Gen Z and Millennials

The #ForeverSneakers collection is Liberty's answer to the evolving tastes of young consumers. 
Marketing Initiative

Wild Stone CODE onboards Vicky Kaushal and they are taking freshness up a notch!

Wild Stone CODE Titanium is among the most popular no-gas body perfumes among men. Three new fragrances are set to join the range soon.
Marketing Initiative

Castrol India launches new EDGE range with TVC featuring Shah Rukh Khan

The TVC is part of a comprehensive 360-degree marketing campaign that spans multiple platforms, including a teaser video, print, digital, influencer amplification, and OOH advertising.
Marketing Initiative

Milton, brings fun to kids’ tiffins and bottles with the ‘Milton Liya Kya’ campaign, this back-to-school season

Milton announces their kids' range of bottles & tiffins of over 75 colours, through a multi-channel approach by creating a viral jingle in collaboration with music sensation Yashraj Mukhate.
Marketing Initiative

Apollo 24/7 launches 'MAA Samjhe Bachho Ko' ad film, celebrating mothers

While mothers understand their children like no one else, Apollo 24/7 aims to be the platform that understands and supports mothers.
Marketing Initiative

‘Data driven’ is no longer enough for your ROI strategy

Marketing metrics must reflect business impact 
Marketing Initiative

JioCinema serves up a winning brand integration for Colgate

The 'Indian Sweets League' featured iconic cricketers Suresh Raina and Zaheer Khan, who reminded fans celebrating their team's victories with sweets to brush at night.
Marketing Initiative

Celio India launches AI-powered spatial computing experiences for immersive gaming

The brand redefines customer engagement in fashion through AI and spatial computing experiences.
Marketing Initiative

Who said PLAY was meant ONLY for Kids?

In a BID to make PLAY an ESSENTIAL PART of the lives of INDIAN ADULTS, the LEGO® Group is back with the second year of the LEGO® Collectors’ Week in the month of MAY.
Marketing Initiative

PayTunes' dynamic weather-triggered audio ads drive exceptional results for TATA AIG Insurance across India

Leveraging real-time weather data to trigger contextually relevant audio ads, the campaign achieved impressive results across music streaming platforms.
Marketing Initiative

Liberty Shoes unveils #ForeverSneakers to captivate Gen Z and Millennials

The #ForeverSneakers collection is Liberty's answer to the evolving tastes of young consumers. 
Marketing Initiative

Wild Stone CODE onboards Vicky Kaushal and they are taking freshness up a notch!

Wild Stone CODE Titanium is among the most popular no-gas body perfumes among men. Three new fragrances are set to join the range soon.
Marketing Initiative

Castrol India launches new EDGE range with TVC featuring Shah Rukh Khan

The TVC is part of a comprehensive 360-degree marketing campaign that spans multiple platforms, including a teaser video, print, digital, influencer amplification, and OOH advertising.
Marketing Initiative

Milton, brings fun to kids’ tiffins and bottles with the ‘Milton Liya Kya’ campaign, this back-to-school season

Milton announces their kids' range of bottles & tiffins of over 75 colours, through a multi-channel approach by creating a viral jingle in collaboration with music sensation Yashraj Mukhate.
Marketing Initiative

Apollo 24/7 launches 'MAA Samjhe Bachho Ko' ad film, celebrating mothers

While mothers understand their children like no one else, Apollo 24/7 aims to be the platform that understands and supports mothers.
Marketing Initiative

‘Data driven’ is no longer enough for your ROI strategy

Marketing metrics must reflect business impact 
Marketing Initiative

JioCinema serves up a winning brand integration for Colgate

The 'Indian Sweets League' featured iconic cricketers Suresh Raina and Zaheer Khan, who reminded fans celebrating their team's victories with sweets to brush at night.
Marketing Initiative

Celio India launches AI-powered spatial computing experiences for immersive gaming

The brand redefines customer engagement in fashion through AI and spatial computing experiences.
Marketing Initiative

Who said PLAY was meant ONLY for Kids?

In a BID to make PLAY an ESSENTIAL PART of the lives of INDIAN ADULTS, the LEGO® Group is back with the second year of the LEGO® Collectors’ Week in the month of MAY.
Marketing Initiative

PayTunes' dynamic weather-triggered audio ads drive exceptional results for TATA AIG Insurance across India

Leveraging real-time weather data to trigger contextually relevant audio ads, the campaign achieved impressive results across music streaming platforms.