Marketing Initiative

Brands and Sports marketing

“IPL’s exposure on television is far more superior to other mediums…” Ajay Motwani, Adani Wilmar

We spoke to the chief marketing officer about Fortune Foods’ expectations from the season, leveraging broadcast, advertising trends, the involvement of young brands and more.
Brands and Sports marketing

IPL on TV supersedes other genres; SOV & recall value among top parameters

With the opportunity to establish effective communication with the critical mass, IPL on TV helps brands achieve viewership scales and share of voice (SOV) which would otherwise take 3-4 months or more to attain.
Marketing Initiative

Imtiaz Ali’s heart-warming short film shot on the videography expert OPPO Reno5 Pro 5G will bring out the hidden video creator in you

The film was shot solely on OPPO Reno5 Pro 5G – the next generation videography phone for the everyday video creator delivering an unmatched cinematic experience.
Brands and Sports marketing

TV and IPL enables revival of the advertising economy in a pandemic struck India

With several successful campaigns during the 2020 IPL season, marketers have successfully leveraged the power of TV and IPL to revive the advertising economy in India.
Brands and Sports marketing

“We wanted to take MPL to the masses…and the IPL can help any brand become a household name”: Abhishek Madhavan

We spoke to the marketing head at Mobile Premier League (MPL) about the brand’s partnership with IPL, the role of broadcast, the involvement of young brands and more.
Marketing Initiative

Amazon’s #BouncingBackTogether campaign talks about resilient Indian sellers

With 1,35,772 sellers launching their business on Amazon after Unlock 1.0, the campaign uses bounce back dolls as a metaphor to showcase the unbeatable spirit of our sellers.
Marketing Initiative

CIPLA’s campaign featuring Vikas Khanna and Parupalli Kashyap busts myths around inhalers

CIPLA’s #BerokZindagi campaign has Michelin Chef Vikas Khanna and Arjuna awardee badminton player Parupalli Kashyap educating viewers about the usage of inhalers.
Brands and Sports marketing

IPL 2020 delivers well for the online food ordering category

In addition to biggies like Swiggy & Zomato, restaurants and cloud kitchens rode high on the sporting event’s wave.
Brands and Sports marketing

Cricket LIVE’s prowess backed by their success busts myths

Cricket Live is amongst the top 5 rated shows in India with attention on ads being 37% higher attention than that on all other genres.
Brands and Sports marketing

The path of BFSI sector’s new normal and the role of sports in its aid

With the new year and a new normal, the BFSI sector now has new challenges to combat and how they have leveraged sports to their advantage.
Brands and Sports marketing

“IPL’s exposure on television is far more superior to other mediums…” Ajay Motwani, Adani Wilmar

We spoke to the chief marketing officer about Fortune Foods’ expectations from the season, leveraging broadcast, advertising trends, the involvement of young brands and more.
Brands and Sports marketing

IPL on TV supersedes other genres; SOV & recall value among top parameters

With the opportunity to establish effective communication with the critical mass, IPL on TV helps brands achieve viewership scales and share of voice (SOV) which would otherwise take 3-4 months or more to attain.
Marketing Initiative

Imtiaz Ali’s heart-warming short film shot on the videography expert OPPO Reno5 Pro 5G will bring out the hidden video creator in you

The film was shot solely on OPPO Reno5 Pro 5G – the next generation videography phone for the everyday video creator delivering an unmatched cinematic experience.
Brands and Sports marketing

TV and IPL enables revival of the advertising economy in a pandemic struck India

With several successful campaigns during the 2020 IPL season, marketers have successfully leveraged the power of TV and IPL to revive the advertising economy in India.
Brands and Sports marketing

“We wanted to take MPL to the masses…and the IPL can help any brand become a household name”: Abhishek Madhavan

We spoke to the marketing head at Mobile Premier League (MPL) about the brand’s partnership with IPL, the role of broadcast, the involvement of young brands and more.
Marketing Initiative

Amazon’s #BouncingBackTogether campaign talks about resilient Indian sellers

With 1,35,772 sellers launching their business on Amazon after Unlock 1.0, the campaign uses bounce back dolls as a metaphor to showcase the unbeatable spirit of our sellers.
Marketing Initiative

CIPLA’s campaign featuring Vikas Khanna and Parupalli Kashyap busts myths around inhalers

CIPLA’s #BerokZindagi campaign has Michelin Chef Vikas Khanna and Arjuna awardee badminton player Parupalli Kashyap educating viewers about the usage of inhalers.
Brands and Sports marketing

IPL 2020 delivers well for the online food ordering category

In addition to biggies like Swiggy & Zomato, restaurants and cloud kitchens rode high on the sporting event’s wave.
Brands and Sports marketing

Cricket LIVE’s prowess backed by their success busts myths

Cricket Live is amongst the top 5 rated shows in India with attention on ads being 37% higher attention than that on all other genres.
Brands and Sports marketing

The path of BFSI sector’s new normal and the role of sports in its aid

With the new year and a new normal, the BFSI sector now has new challenges to combat and how they have leveraged sports to their advantage.