Marketing Initiative

Marketing Initiative

Business Standard Opens Access to its Premium Content for a Day

In a partnership with Red Hat, this unique initiative allowed readers to experience Business Standard’s exclusive premium content, while understanding the benefits of working with open source in a highly secure and proprietary product offered by Red Hat.
Marketing Initiative

Aakash Digital’s campaign earmarked as the ‘Anthem of comebacks’

The ‘Success is waiting’ campaign featuring Yuvraj Singh garnered great chatter on social media and has also clocked over 30 million campaign views.
Marketing Initiative

How Quintype's Ahead empowers digital publishers to deliver better content experiences

With the platform’s front-end management system - Ahead, publishers can finally take things into their own hands - putting an end to extended teams to manage one’s website.
Brands and Sports marketing

Indian Super League: The reason behind India’s burgeoning growth in football

The upcoming 2020-21 season is expected to be the best ever with the hype around the first live event in India during the pandemic, Kolkata derby, global recognition and vote of confidence, and more.
Marketing Initiative

How Junglee Rummy Has Revolutionized the Gaming Industry

A projected user base of more than 20 million registered gamers is giving a boost to the gaming ecosystem within the Indian economy.
Marketing Initiative

Aamir Khan’s new avatar emphasizes on road safety in Ceat SecuraDrive’s new campaign

CEAT’s #DontBeADummy campaign highlights the importance of choosing the best tyres for ensuring optimum safety and control while on the road.
Marketing Initiative

Howzat introduces “Beat The Legends” for more fun this Indian T20 league season

Fantasy sports platforms host fantasy leagues based on live cricket matches and try to introduce new features every season to keep their audiences engaged.
Marketing Initiative

Amazon’s new festive film celebrates the spirit of the real Indian sellers

In the #TyohaarKeLiyeTaiyaar ad film, various SME sellers from across the country can be seen gearing up for the upcoming festive season.
Marketing Initiative

Zee Café’s New Show ‘Dance With Me’ has already got enthusiasts donning their dance shoes

Starting October 25, the dance reality show with a unique interactive experience will see the charismatic dancing sensations, Shakti-Mukti Mohan, in a sizzling avatar.
Brands and Sports marketing

Ancient rivalry and international recognitions fire up Hero ISL as they get ready for kickoff

With the inclusion of Asia’s most renowned football rivalry, Hero ISL this year is set to give an unmatched experience to their football fans.
Marketing Initiative

Business Standard Opens Access to its Premium Content for a Day

In a partnership with Red Hat, this unique initiative allowed readers to experience Business Standard’s exclusive premium content, while understanding the benefits of working with open source in a highly secure and proprietary product offered by Red Hat.
Marketing Initiative

Aakash Digital’s campaign earmarked as the ‘Anthem of comebacks’

The ‘Success is waiting’ campaign featuring Yuvraj Singh garnered great chatter on social media and has also clocked over 30 million campaign views.
Marketing Initiative

How Quintype's Ahead empowers digital publishers to deliver better content experiences

With the platform’s front-end management system - Ahead, publishers can finally take things into their own hands - putting an end to extended teams to manage one’s website.
Brands and Sports marketing

Indian Super League: The reason behind India’s burgeoning growth in football

The upcoming 2020-21 season is expected to be the best ever with the hype around the first live event in India during the pandemic, Kolkata derby, global recognition and vote of confidence, and more.
Marketing Initiative

How Junglee Rummy Has Revolutionized the Gaming Industry

A projected user base of more than 20 million registered gamers is giving a boost to the gaming ecosystem within the Indian economy.
Marketing Initiative

Aamir Khan’s new avatar emphasizes on road safety in Ceat SecuraDrive’s new campaign

CEAT’s #DontBeADummy campaign highlights the importance of choosing the best tyres for ensuring optimum safety and control while on the road.
Marketing Initiative

Howzat introduces “Beat The Legends” for more fun this Indian T20 league season

Fantasy sports platforms host fantasy leagues based on live cricket matches and try to introduce new features every season to keep their audiences engaged.
Marketing Initiative

Amazon’s new festive film celebrates the spirit of the real Indian sellers

In the #TyohaarKeLiyeTaiyaar ad film, various SME sellers from across the country can be seen gearing up for the upcoming festive season.
Marketing Initiative

Zee Café’s New Show ‘Dance With Me’ has already got enthusiasts donning their dance shoes

Starting October 25, the dance reality show with a unique interactive experience will see the charismatic dancing sensations, Shakti-Mukti Mohan, in a sizzling avatar.
Brands and Sports marketing

Ancient rivalry and international recognitions fire up Hero ISL as they get ready for kickoff

With the inclusion of Asia’s most renowned football rivalry, Hero ISL this year is set to give an unmatched experience to their football fans.