Creative Case Studies

What are the sounds of silence in a lockdown?

The calm of a lockdown brings into stark relief all the little activities that make up our everyday morning. This video by Logicserve Digital played on this daily routine.

To engage with its audience on social media at a time when all economic activity had come to a standstill, Tata Motors cleverly resorted to the use of sounds rather than visuals – to make its point.

To watch the video click here.