Creative Case Studies

What happened when JK met Hathi Ram?

To promote the new season of Pataal Lok on Amazon, Digi Osmosis created a conversation between popular characters of two different web series.

To evoke interest in the forthcoming season of Pataal Lok, Mumbai-based Digi Osmosis dipped into the popularity of another Amazon success, The Family Man. It borrowed the cop JK from the latter show to chat with suspended policeman Hathi Ram from Pataal Lok in a promo video. The odd pairing sure worked.

To watch the video click here.