Miditech Produces Pogo Amazing Kids Awards (PAKA), 2006

Media News

NEW DELHI, November 4

From a one-night event to a nineteen episode series, the third edition of the Pogo Amazing Kids Awards (PAKA) 2006 is now a Reality Series being produced by Miditech for Turner Entertainment Network Asia’s kids’ channel – Pogo. The series will go on air from 4th November.

Miditech is a leading content provider for Indian television with a pronounced expertise in producing shows across all genres. It has established its presence as a market leader with great shows to their credit in various genres - reality, documentaries, studio, kids, fiction, entertainment and event-based programming. Some of the unforgettable ones are, Fame Gurukul, Indian Idol, Gladrags Megamodel Manhunt and Ponds Femina Miss India.

Currently on air, kids programmes like Playhouse Disney-Disney Channel, M.A.D.-Pogo and the recently launched Galli Galli Sim Sim-Cartoon Network, (an adaptation from Sesame Street for the Indian television) have gained immense popularity and a dedicated fan following. So much so that it has opened out the market to TV character merchandising for the first time, with characters from Galli Galli Sim Sim, ready to take the show to the next level.

This PAKA series provides a platform to showcase three of Miditech’s greatest production strengths of reality, behind-the-scenes shooting, in-studio creativity and actual event- programming, which will see talented children competing from at least eight different categories ranging from music, art and dance, to genius, leadership, entertainment and sports. “Miditech is delighted to partner with Turner in this truly spectacular television effort to find these unknown multi-faceted children from across India and provide them the opportunity to showcase their talent”, says Niret Alva, President, Miditech.

The first eight episodes will feature profiles of five nominees from each category with a recap in the ninth episode. Three finalists out of five nominees from each segment will showcase their talent to the jury and the viewers seeking votes in the following eight episodes. An eminent panel of judges and viewer’s votes, will decide the eight PAKA winners who will be revealed at the grand in-studio finale in Mumbai. The event will feature interspersed performances by the short listed participants. According to Maya Rao, Miditech Producer of the PAKA series, “It is truly an amazing experience to touch base with the country’s most talented kids and realize that given an opportunity our kids can be truly rocking!!!”

Each winner in the final round will be awarded a child benefit policy of Rs 5 lakhs and offered a deal with POGO throughout 2007. PAKA 2006 will comprise two segments, Pogo Kids Awards, awarding recognition to the participants for their talent and excellence and Pogo Voice Awards identifying the celebrity icon amongst the nominees on the basis of votes received from children across India.

Arneeta Vasudeva, Accord PR @9811997790; arneetavasudeva@accordpr.com

Roopa Sandhir, Accord PR @9891680676:roopasandhir@accordpr.com, roopasandhir@gmail.com