BIG 92.7 FM, the first private FM radio station to enter Jammu

Media News

New Delhi, December 13

December 18, 2006 will be a significant date for the people of Jammu for whom new avenues of entertainment will open, with BIG 92.7 FM's launch in the city. This will not only be the day that this Station will officially be heard over the Jammu airwaves but it will also be the very first Private FM Radio Station to be heard in Jammu. The launch in the City is part of the Company's endeavor to make itself available in earlier untapped cities of India, thus making them a part of the nation-wide BIG FM Radio revolution.

Having bagged licenses to roll out in 45 centers across India, the radio station is already creating waves in the metros of Hyderabad, New Delhi, Chennai, Bangalore, Kolkata and Mumbai. With an aim to touch 200 million listeners which is every fifth Indian across the country; every third urban Indian and every eighth Indian in rural areas, BIG 92.7 FM is on its way to grab the pulse of the Indian populace.

The programs on BIG 92.7 FM are based on extensive research and in-depth analysis of the preferences of the people of Jammu. The shows on the Radio Station will not only offer local flavor and city-connect through relevant content and interesting information and updates, but will also play music which appeals to the local tastes. A strong infrastructural support has been put into place to ensure the information is not only relevant but also highly credible. Additionally, the Radio Jockeys on BIG 92.7 FM will have a strong appeal and recall among listeners and trigger high aspiration amongst them.

To ensure the highest aspirational appeal and connect, with its listeners, BIG 92.7 FM has signed on none other than Abhishek Bachchan as the Brand Ambassador.

Commenting on the station's entry into Jammu, Tarun Katial, COO, BIG 92.7 FM, said "With six Stations having launched, we have been receiving very encouraging responses from all over the India and are confident of the same from Jammu too. We are especially excited since we are the first Radio Station to open doors to a new form of entertainment for the people of Jammu. BIG 92.7 FM will offer the people of Jammu unique and relevant content that only a medium like radio which is live, 24X7 and local, can offer."

"The programming mix of the Station has been put together after much research and understanding of our listeners requirements. It is our aim to create content that is relevant, credible and has an aspirational value to the listeners. We are completely geared and are excited to entertain the people of Jammu." Tarun Katial added.

With all its offerings put together, BIG 92.7 FM promises lesser clutter and richer reach by offering a super combination of wider coverage and better frequency.

For further information, please contact:

Sherry Addvant / Abhash Jha

Hanmer & Partners

9810355432 / 9810867982