B4U Music to launch a slew of new programmes this month

To inject more vitality into its current line-up of programmes, B4U Music plans to launch seven new shows this month (August). These include B4U Scope, B4U Naach, B4U eXpress, B4U Men'z Club, Murphy Bola, B4U Lounge for You and B4U LIBB.

While B4U Scope is a weekly light-hearted forecast for all the zodiac signs, with a focus on aspects such as romance, success, relationships and more, B4U Naach presents 30 minutes of total dance 'masti'. With a frequency of three times a day on weekends, Naach will be aired at 1.00 pm and 9:30 pm.

B4U eXpress is a weekly show that will feature married couples talking about love, the institution of marriage and how they 'survived' it. It will be telecast on Fridays at 9.00 pm. Getting into the mind of men, their eccentricities is what B4U Men'z Club is all about. B4U Lounge for You, as the name suggests, is a meant to help viewers unwind with some relaxing music. A 30-minute capsule, without any VJs and commercial breaks, B4U Lounge for You will be aired every Saturday and Sunday at 9:30 p.m.

Murphy Bola is a 'fun' short vignette, while B4U LIBB is about the ingenious ways lovers express their feelings in smaller towns.

Talking about the concept behind each of the new programmes, Yugander VV, creative head, B4U Television, says, "Television programming across channels is mostly redundant and lacks vitality. What we have done is made a conscious effort to break away from any existing mindset. The idea is not to follow but to lead the viewer in this case… lead him into an area that makes the act of watching television far more thrilling, engrossing and thought provoking experience. The bar has been set very high with no room for mediocrity."

Adds Ravi Nair, vice-president, B4U Television, "Exciting. This is how one would describe our TG - the youth - and that is how we would want B4U Music to be. We are sure that the new lot of programming would ensure just that."