Sponge Bob Pakda Pakdi Contest

Media News

New Delhi, February 15

This February, Nick’s coming to get you! Starting this week, Nick launches its latest on-air initiative – the Pakda-Pakdi Contest – an exciting watch-and-win promotion, where kids get the chance to play catch-and-cook with the delightfully lovable SpongeBob Squarepants! All they have to do is spot the slippery SpongeBob zooming across their screens, identify the vehicle he’s driving and send in those answers, to win super-cool prizes! In the end, there can be only ONE winner, who wins the grand prize, the once-in-a-lifetime opportunity, to visit the Nick Central Theme Park in Australia! From February 5 to March 2, 2007, this contest will air from 6 pm to 8 pm, Monday to Friday.

Commenting on the unique promotion, Nina Elavia Jaipuria, Vice President & General Manager, Nick India, said, “In a short span of time SpongeBob SquarePants has forged a strong bond with the kids, becoming one of the most endearing characters in this domain. Through the Pakda Pakdi promotion we intend to strengthen this bond even further.” She further added, “In line with our philosophy that puts ‘kids first’, Pakda Pakdi promotion gives SpongeBob fans the unique opportunity of interacting with him and his buddies, in their world.”

Besides all the activity on the channel, the contest will be promoted across the three cities of Mumbai, Delhi and Kolkata through an intensive school contact programme reaching over 350 schools as well as at some of the biggest shopping malls and multiplexes. The promos will also hit other GEC and regional channels for the contest duration.

All that the kids have to do is spot Spongebob zipping across the TV screen and report his vehicle of choice/mode of transport for that day. Whether it’s a bus, a bike or even a bullock cart, all they have to do is pick up the phone and call 1250111555 in Mumbai and Delhi or 1250155 in other cities, or SMS ‘NICK’ followed by the correct answer for the day A, B, or C and their name to 6882. Or, they can log on to www.nickindia.com and participate in the contest. Everyday, 10 lucky winners will win exciting gizmos like cell phones, MP3 Players and remote controlled cars, while one special entry every day will win a colour TV set! The final grand prize winner will be declared at the end of the contest.

So starting February 5, 2007, catch the Nick SpongeBob Pakda-Pakdi Contest, before it catches you, from 6-8 pm Monday to Friday. SpongeBob Pakdo - Australia Jao!!

For Further Information Contact:

Bhumika Gupta

Executive, LINOpinion

The Lintas PR Division

Tel: 0124-4150226

Fax: 0124-4150222

Mob.: + 91 9312761246

E-mail: bhumika.gupta@lintasindia.com

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