Animax India launches three Fabulous New Shows

Media News

MUMBAI, April 16

Starting this month, Animax- the premier young adult animation channel in India takes you on an adrenaline ride as it showcase the coolest award winning animation with the latest information on gizmos, gadgets and music.

ANIMAX NEW SHOWS:

TechnoMax - Mon - Fri, 7:00pm

Initial D - Mon - Fri, 7:30pm

Press Play - Sundays, 8:30pm

Brace yourself for the ride of your life! Kick-starting the roll out of new shows on Animax is Initial D premiering on April 25 at 7:30 pm followed by a telecast every Monday to Friday at 7:30 pm. Initial D is the story of a high school student leading an austere life, with no inkling that his precise driving skills with his father’s modified Toyota Sprinter AE86 make him the best amateur road racer on Mt. Akina’s highway. Initial D is one of the most exhilarating car race animations ever.

Think pulsating music and you have Animax Press Play! Every Saturday at 6:30 p.m. Animax brings to you the hottest new music videos around the world. So grab your remote, press play and experience the exclusive premiere of music videos from international artistes like Avril Lavigne, Evanescense and Fatboy Slim.

Want to know all about the coolest gadgets, games and animation in town? Animax gives you the latest updates through TechnoMax every Sunday at 8:30 pm. Watch out for gadget reviews, special games and movie events, plus some wacky tips from the experts!

Says Supriya Bambawale, Marketing Manager, Animax India, “With the increased interest of our Indian viewers in gaming, music, fashion and animation and our endeavor to make Animax the coolest destination for our wired generation, our line up of shows Initial D, Press Play, TechnoMax, is spot-on in catering to their demand!”

Animation lovers can log on to the Animax blog and be updated on the latest news in animation and share their views with cult followers across the world. The Animax blog is another unique initiative to increase interactivity with the viewers directly and give them a chance to express themselves! So log on to the Animax blog on http://myanimax.blogs.friendster.com/my_blog/ and catch up with latest and edgiest from the world of animation, gaming and technology!

And if you think you have oodles of latent creativity, its time to bring it to the fore. Log on to www.animaxwards.com - and enter the 7th Pan Asian Animax Awards, that will pit your creative skills against the best from six other countries in Asia. The winner gets US$18000, a trip to Japan and their script made into an animated feature.

Animax Backgrounder

Animax - owned by Sony Pictures Entertainment is the only 24-hour English channel in India dedicated to providing cutting edge animation and lifestyle entertainment for youth. Animax encourages creativity and expression among the wired generation by bringing across an interactive connect in areas of youth interest like music, gaming, careers and fashion. Animax's programming blocks – Aniflix, Ani Sutra and Ani Blast provide viewers with the ultimate animation viewing experience.

For further media information, please contact:

Kehkashan Merchant / Shahnaz Hussain at LinOpinion - # 98211 31138 / 93238 94697