earthTV and Mediascope join forces to develop India presence

Media News

MUMBAI, April 24

German media group, earth television network (earthTV) has entered into a representational agreement with Indian media house, Mediascope to develop earthTV’s business within India.

The shared goal is to develop a network of earthTV’s cameras across India, and use this network to generate LIVE TV programming that will air earthTV’s partner broadcasters around the world, live, daily.

Marzban Patel, CMD, Mediascope Publicitas, noted, “We are truly delighted at having won the contract to represent earthTV in India. earthTV is a unique & innovative program that airs on a constantly expanding list of leading news channels across the world. India will now enjoy the benefit of its massive reach.” Headquartered in Mumbai, and with offices nationwide, Mediascope is India’s leading international media representative company and manages a portfolio of some of the world’s leading media titles.

Thomas Hohenacker, earthTV’s President added, “We had been considering our India strategy for some time now, and the partnership with Mediascope really is an ideal fit. The tie-up gives us the opportunity to partner with the market leader to develop earthTV’s presence across India, to develop a network of cameras across India, and to broadcast the best of India to the rest of the world, LIVE, every day.”

Coinciding with this announcement, earthTV has set up its first camera in India, located at Udaipur, the City of Lakes. LIVE video from Udaipur is now broadcasting around the world on more than 40 TV networks daily. It is also available at www.earthTV.com .

In India, earthTV’s programming is broadcast live each day on India’s leading news network, NDTV.

About Mediascope Publicitas

Mediascope Publicitas is India's largest International Media Representation house, exclusively representing more than 300 titles in print, electronic, in-flight, online and ambient mediums across categories of News, Business & Finance, Travel, Leisure & Lifestyle, Information Technology and NRI specific. ‘Total Travel Media Solutions’ from Mediascope offers an array of leading multimedia Travel mediums - print, in-flight, electronic, ambient and online.

About earthTV

Launched in 2002, earthTV utilizes its patented, remote-controlled camera technology to produce daily LIVE programming from its network of more than 70 remotely controlled cameras around the world.

Programming produced by earthTV appears daily on more than 40 TV channels worldwide, as well as on mobile and online platforms, including Sky Travel (UK), N24 (Germany), NDTV (India), France 2 (France), Al Arabiya (Middle East), SBS (Australia), Q Channel (Korea), etc.

earthTV (www.earthTV.com & www.telcast-group.tv) is part of the TELCAST Media Group, headquartered in Munich, Germany.

For further information, please contact:

Mr. Marzban Patel

CMD

Mediascope Publicitas

Email : marzban.patel@media-scope.com

Tel:022 2204 8890

Nikita Crasta / Rishty Trivedi

Hanmer & Partners

Email : nikitacrasta@hanmerpr.com / rishty@hanmerpr.com

Tel : 67524600 / 66335969

Cell: 98210-71527 / 98199-80966