The action heats up on the AXN Action Awards

Media News

MUMBAI, May 4

The thrills and excitement for the AXN Action Awards kickstarted with a bang and now the wait for the fans to vote for their favourite action stars from Bollywood is finally over! So if you thought that “Hrithik” looked like an action God in “Dhoom 2” or that “Shahrukh” rocked as the smooth operator in “Don”, make your voice heard and lead your stars to victory in the ultimate felicitation for the action stars -“AXN Action Awards” exclusively on AXN!

The “AXN Action Awards” is a unique platform for the fans to felicitate the talent and effort that goes into creating the best cinematic action and recognize the importance of action as a popular genre in Bollywood. Last year the AXN Action Awards created history by giving a voice to the million of fans across the country who voted and lead their favourite stars to victory!

This year the return of the “AXN Action Awards” promises loads more of fun and fervour in large doses to take the fans on an adrenaline ride of a lifetime! Fans can easily access the voting through SMS, Online and IVRS and let their hearts do the talking! The enthusiastic voters for playing the most critical part in the AXN Action Awards will also receive irresistible goodies from AXN, Thums Up & Fastrack.

In true AXN style, this year the gorgeous Sameera Reddy has been roped as the host of the “AXN Action Awards” who mystifies you with her many avatars as the dreamy “Bond girl”, the temptress from “Sin City” and the irresistible “Elektra” and sets your pulse racing!

Says Farhan Akhtar on being nominated for Best Action Director, “I am thrilled to be nominated. As a film buff, I remember always wanting to recreate a car chase and with Don I got the opportunity. I’m totally kicked that people loved it”

Elaborating on being nominated in the AXN Action Awards, director Sanjay Gadhvi says “It is hugely satisfying to be nominated for best action director for Dhoom 2 for two reasons , firstly :because it is a sequel to a movie that already had high impact and it more than lived up to its high expectations. The second reason that makes it extra special is because of working with Hrithik Roshan & Allan Amin”.

Along with Farhan Akhtar and Sanjay Gadhvi, veteran filmmaker Rakesh Roshan also shares the nomination for “Best Action Director” for his super hit extravaganza “Krrish”. The 6 action packed categories for the AXN Action Awards is sure to pack in a punch and get the fans to start voting for their favourite stars! The AXN Action Awards also felicitates a veteran from Bollywood who has entertained us over the years with memorable action flick through the “Lifetime Achievement Award” category.

Reaching out across India to all the die-hard action fans, AXN & Thums Up will have on ground activities in 11 cities in India. At each of the events, on-ground paper ballot voting would be available where the fans will receive a form to be filled in their respective cities to vote for their favourite stars and win some great prizes!

The AXN Action Awards as a programming concept has been well received by advertisers. The AXN Action Awards is presented by Thums Up in association with 200 CC Bajaj Pulsar DTS-i, New Chevrolet Spark and Fastrack Eyegear. The media partner is Radio Mirchi and the promotion partners are Cafe Coffee Day and Inox.

So if you thought that the Bollywood stars thrilled you in the action movies make your voice heard and lead your stars to victory in the ultimate felicitation for the action stars -“AXN Action Awards”! Stay tuned!

AXN ACTION AWARDS FACT SHEET

NOMINATIONS

Best Action Actor in a Lead Role

Shahrukh Khan-Don

Hrithik Roshan-Krrish

Sanjay Dutt -Zinda

Best Action Actor in a Negative Role

Hrithik Roshan-Dhoom 2

Saif Ali Khan-Omkara

John Abraham-Zinda

Best Action Director

Rakesh Roshan-Krrish

Farhan Akhtar-Don

Sanjay Gadhvi-Dhoom 2

Best Action Film

Don

Krrish

Dhoom 2

Best Action Sequence

Siu-Tung Ching - Krrish

Shyam Kaushal , Angelo Sahin - Don

Allan Amin-Dhoom 2

Best Original Soundtrack in Action Films.

Shankar, Ehsaan, Loy-Don

Rajesh Roshan, Salim Sulaiman-Krrish

Pritam, Salim Sulaiman-Dhoom 2

Lifetime Achievement Award

VOTING MECHANISM

Online: Log on to www.axnactionawards.com

SMS : sms “AXN” to 2525

IVRS : Hutch / Airtel / Idea users call 505 2525*, BSNL users call 12 555 25* and say "AXN"

*Premium Rates Apply

Voting starts from : May 1, 2007

Last day for voting :May 31, 2007

AXN India Backgrounder

AXN is the first 24-hour cable and satellite TV channel in Asia exclusively dedicated to action and adventure programming. Launched on 21 September 1997, AXN now reaches over 77 million households across Asia. Featuring the best in action and adventure lifestyle programming, AXN is the exclusive home of fast-paced, dynamic entertainment from around the world. Backed by the powerhouse of Sony Pictures Entertainment, AXN delivers young adult viewers, Sec15-44 AB, a round-the-clock fix of blockbuster features, blue-chip action and reality series and specials, first-run alternative sporting events and the latest in cult CGI animation. AXN's programming speaks the international language of action and adventure, delivering B!G Buzz, B!G Thrills, B!G Action and B!G Adventure 24 hours a day, 7 days a week.

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Deepa Vaidyanathan / Shahnaz Hussain

LIN Opinion

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