Galli Galli Sim Sim offers bi-lingual series to kids on POGO

Media News

New Delhi, May 17

Programming on the ever-popular kids’ channel, POGO, just became more exciting, with the launch of a 30 episode summer special series of the popular preschool show, Galli Galli Sim Sim. For the first time in India, and as part of the series’ continuing commitment to enhance and strengthen the content, POGO will launch GGSS in two languages, teaching kids both English and Hindi. The summer special will debut on May 22, 2007 at 2 p.m. on POGO. Catering to the viewing needs of the English speaking audience, this special series of Galli Galli Sim Sim will air in English in South India, while in the rest of the country the show will continue to be available in Hindi, but will now teach kids English alphabets as well.

The summer special series of Galli Galli Sim Sim, in its new format, promises to be more interactive as the adorable Muppets - Chamki, Googly, Boombah and Aanchoo become the hosts of the show and take kids through a half-hour journey. There will be one “English Letter of the Day” that will be taught to young audiences with an interactive and fun-filled approach. The series continues to promote learning through the specially-designed curriculum, focusing on cognition, language, emotional development and social skills. An English version of the foot-tapping title track has been specially created for the audiences in South India.

Commenting on the launch of the Galli Galli Sim Sim summer special series, Monica Tata, Vice President, Advertising Sales and Networks, India & South Asia, Turner International India Pvt. Ltd. said, “The launch of the bi-lingual new series of Galli Galli Sim Sim is a summer treat for kids, as they can now utilize their vacations in watching a show that will make learning fun for them. Galli Galli Sim Sim touches millions of lives and helps kids prepare for school and life. This is yet another on-going step towards our commitment and passion to change the face of kids’ education in India, using the power of television. Galli Galli Sim Sim has been appreciated phenomenally by parents and caregivers across the country who have encouraged kids to watch the programme. Infact, our pioneering multi-platform television and outreach programs have reached a record number of 11 million Indian kids across the country – a number that continues to grow.”

The excitement doesn’t end here! Post summer vacations, kids can now carry home or to school, their favourite Galli Galli Sim Sim Muppets. Cartoon Network Enterprises (CNE), the global licensing and merchandising division of Cartoon Network, is launching a whole new range of exciting school products for kids called, Galli Galli Sim Sim Back to school range. The range of products being launched include, school bags, stationery kits, story