ZEE Telefilms to broadcast ZEE TV and ZEE Cinema from India

The board of directors of ZEE Telefilms (ZTL) at a meeting held in Mumbai yesterday approved the proposal to start broadcasting of ZEE TV and ZEE Cinema channels from India. The company has obtained permission of the Ministry of Information and Broadcasting for the same.

"Shifting of broadcast of these channels would help garner advertising revenue from non-exporting advertisers, cost saving on account of foreign exchange remittances and help bring about operational efficiency in the wake of introduction of CAS and DTH technologies for distribution," said Rajiv Garg, CEO, corporate strategy and finance, Essel Group.

ZTL has finalised arrangements with Essel Shyam Communication, Noida (Uttar Pradesh), to playout and uplink these channels. These channels would continue to be broadcast using the same transponder from Asiasat satellite.

Garg added, "With this re-organisation the company would offer leading Hindi ZEE channels to non-exporting Indian businesses for the first time in Indian broadcasting history presenting them with an excellent option to maximise their marketing strategy.