New Delhi, May 29
Channel [v], India’s leading music channel, along with VJ Pia and designer duo Shantanu and Nikhil hosted a glamorous party at Tabula Rasa to unveil the 10 [v] Get Gorgeous finalists from Delhi, Bangalore, Pune and Mumbai. Attended by the city’s glitterati, Tuesday evening saw a heady mix of dance and fun as all the guests let their hair down and partied into the wee hours of the morning.
Channel [v]’s charming VJ Pia along with designer duo Shantanu and Nikhil invited the girls on the floor to celebrate their selection and also showcase India’s hottest faces. Joining in the revelry were some of the biggest names in the fashion fraternity. This glam reality show will be aired on Channel [v] beginning Thursday June 7, 2007 @ 7.30 pm.
These chosen ones will be taken through a series of exciting makeovers by style experts, culminating with the biggest reward - an annual contract with Channel [v] and Elite Model Management. That’s not all; the girls will also get an opportunity to walk the runway for biggest designers, international ramp exposure and features in international fashion magazine.
After an exhaustive round of auditions across Mumbai, Delhi, Bangalore and Pune, the [v] brigade hand picked and short-listed 10 girls. The expert panel consisted of:-
Designer duo Shantanu & Nikhil
Former Miss India Universe Neha Kapoor
Fashion choreographer Alison Kanuga
Former model turned celebrity fitness trainer Deanne Pandey
Make-up artist Samantha Kochchar
Ace lensman Manoj Jadhav
Fashion Editor, Seventeen magazine India Kushal Parmanand
From walking the ramp in their sexy bikinis to posing like style divas, the jury will judge the girls through a microscope, scoring them on their walk, body, attitude and style. By the end of the series, the viewers will be taken through high drama, excitement and tribulations of the process of identifying ONE winner who will set the ramp on fire.
What’s more, taking interactivity to an all new high, viewers can also log on to www.channelv2.com to take a peek of some uncut footage of ‘behind the scenes’ gossips, interesting blogs and even additional footage. For the pictorially inclined fans www.vindia.com offers a pictorial representation of the episodes, which make for exciting viewing.
Kicking off the fourth season of this hugely successful hunt, Amar K Deb, Head Honcho, Channel [v], stated, “The concept is a hit with girls across the country, the show has been a stupendous success with audiences across India and the winners have been a huge hit within the modeling world… enough reason for us to launch another season of [v] Get Gorgeous. We’re thrilled to have such an esteemed panel of experts as our jury. Together we promise to find a face that will launch a thousand brands and a show that will scorch your TV screens week after week!”
Sushma Puri, Director & CEO of Elite Model Management (India) further added, “The fashion and modeling world is always looking for fresh new faces. We are thrilled to be associated with [v] Get Gorgeous, as in the past they have launched some of the biggest faces in the modeling industry. This year again, we’re looking forward to creating that magic all over again.”
The past winners of [v] Get Gorgeous made their debut into the modeling world turning their dreams into reality. And now, with the launch of season 4, Channel [v] promises to launch India’s next supermodel and add another glamorous and fresh new face to the industry. Season after season, [v] Get Gorgeous has continuously created some of the most exciting and appealing moments on television. This season is no exception. Launching across TV screens on Thursday June 7, 2007 @ 7.30 pm, [v] Get Gorgeous 4 will trace the Cinderella story over 4 months before presenting India with its next supermodel. Once again, television audiences can participate in the joys and sorrows of the participants with this glam-reality television show.
Livon presents [v] Get Gorgeous powered by Elite, presenting sponsor Livon in association with Hide and Seek Milano, Eyetax dazzler, 7-up, AHA-airhostess academy, Nokia, Worldspace, Elite Style partner-Seventeen, Print partner- Mid-day, Radio partner- Radio One, Hospitality partner-SwaSwara, Multiplex partner-Fame.
For further information, please contact:
Shivani Sharma / Sanyukta Dutta / Anindita R. Deka
Vaishnavi Corporate Communications
9871741891/ 9810058765/ 9871741929