Animax ties up with Games2win.com

Media News

Mumbai, June 4

Animax the premier young adult animation channel in India along with Games2win – India's leading casual games company announced a joint initiative to promote the blockbuster animation series - Initial D and the Sega game CT Racer, via an interactive promotion.

Initial D – Second Stage unveils the inspiring saga of Takumi Fujiwara, showcasing the best of car racing animation worldwide. Animax will premiere “Initial D – Second Stage” on May 31, 2007 at 7:30 pm. The excitement kicks off with the launch of a synergistic tie-up with the launch of Sega’s CT Racer game, exclusively on Games2win. CT Racer tests the driver for all kinds of driving skills and hence creates the perfect association for its launch.

Game and speed enthusiasts can play CT Racer at the driving kiosks and must race a particular track in six minutes or less. Consumers who qualify then become eligible to win a fully loaded car-racing game console that has been specially designed by Games2win.

'Driving Kiosks' are being rolled out in high footfall areas in the key metros of Mumbai, Delhi and Bangalore - (Mumbai - Fame Adlabs at Dadar, Andheri, Kandivili (W&E) and Malad. Delhi - Ansal, MGF, Shipra and City Square. Bangalore - Forum, Garuda, Big Bazaar and Bangalore Central)

Says Sunder Aaron, Business Head, Animax, “Animax has been the pioneer in showcasing the latest animated features like Initial D. We are delighted to be working with likeminded partners Games2win as we aim at enhancing and cascading the interactive experiences of our audience. This alliance with Games2win paves the way for Animax to provide many similar exciting and unique initiatives for the common target audience in the near future”

Says Alok Kejriwal – CEO and Founder of Games2win,”This is indeed a very synergistic partnership between us and Animax. The content of the on air program – racing cars is in deep sync with our online car racing game and given the common target audience, the connect is perfect. Also the idea of taking the experience in public malls allows us to touch maximum consumers who are beating the Indian summer chilling out in these cool malls.”

Adds Supriya, Marketing Manager, Animax, “To promote this alliance, Animax is also deploying a 360 degree marketing campaign encompassing outdoor, online, print, on air, on ground and cross channel promotions”.

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