India’s Hottest Radio Station Radio Mirchi 98.3 FM Now in Bhopal

Media News

Bhopal, June 04

Though the weather report for Bhopal predicts the onset of Monsoons, but the temperatures in the city suddenly seem to soar really high. The residents of Bhopal are finding the heat unbearable, as India’s hottest radio station Radio Mirchi 98.3 FM went on air earlier this month.

The radio station already enjoys a leadership position in 13 cities and broadcasts on a common frequency of 98.3 FM across the country. Today, about 18 million Indians listen to Radio Mirchi across Mumbai, Delhi, Chennai, Kolkata, Indore, Ahmedabad, Hyderabad, Bangalore, Jaipur and Pune. Earlier this year Radio Mirchi had launched in Patna, Jalandhar and Goa and after the commencement of operations in Bhopal, 18 more radio stations will be rolled out by the end of this year by Entertainment Network (India) Limited (ENIL).

Sharing his thoughts on the potential of FM radio in India, Nandan Srinath, COO, ENIL (Radio Mirchi), said “Radio's strength is its immense flexibility, adaptability and suitability for a modern and active life. Lots of towns in India today are energy starved and with the launch of radio stations across the country, radio will soon be a familiar sight. It will be the best companion. All you need is a transistor with a pencil battery. We expect the Mirchi style of programming of Radio Mirchi to revitalise radio in Bhopal, just the way we have been able to win the loyalty of listeners in Mumbai, Delhi, Kolkata and other cities.”

Commenting on the thought behind the programme strategy, Alok Purohit, Regional Director, Radio Mirchi, said, “Bhopalis are early adopters when it comes to fashion trends, latest gizmos, they are also big time film freaks. The influence of films on the youth is very conspicuous in the way the dress, talk, and in their general lifestyle. These traits fit in well with Radio Mirchi’s baseline “Mirch Sunnewale Always Khush” and forms the foundation of our entire programming.”

Vishal Mudgal, Station Head, Radio Mirchi Bhopal, is confident of winning the hearts of the people by “delivering programmes that are relevant to the people of the city. This is a station for the people of Bhopal - playing their music and speaking their language.”

Radio Mirchi is positioned as a sunshine channel, with a baseline, which reads ‘It’s Hot’. With round the clock programming, Radio Mirchi will entertain and inform audiences with the best of contemporary music, city happenings, Bollywood gossip, special interviews, exclusive film promotional tie-ups and lots more. Popular hit music in Hindi right through the day is what Radio Mirchi promises to deliver to its listeners.

Radio Mirchi 98.3 FM will broadcast a diverse mix of shows including Hello Bhopal, a charged up breakfast show to say hello! to a bright new day; Khoobsurat, for the women of today; Total Filmi, for the latest Bollywood gossip; Bumper2Bumper, a gaming show; Purani Jeans for retro music and Dil Chahata Hai, a show which prescribes the best medicines for love related problems. Moreover, the station uses the ‘best of class’ transmission and studio equipment to broadcast crystal clear stereophonic sound to its listeners.

For further information contact:

Kanika Suri

PR PUNDIT

P 2 Hauz Khas, New Delhi 110 016

Tel: +91 11-26560415, 26513075;

Fax: +91 11-26961835

Mobile: +91 98113 04519

E-mail : kanika.s@prpundit.com