Watch and vote for Indian Idol contestants on Sify.com

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afaqs! news bureau
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Media News

Mumbai, June 5

www.sify.com, the leading Indian entertainment and Information portal from Sify Limited, (NASDAQ Global Markets: SIFY), a leader in Consumer Internet and Enterprise Services in India with global delivery capabilities, announced today a tie-up with Sony Television to conduct online voting at its Sify Iway chain of cyber cafes on the official website for the Indian Idol 3 – www.indianidol.sify.com

As the Official website Partner, Sify.com will web cast Indian Idol 3, the biggest reality show which gives people an opportunity to chase their dreams and the power to make one talented aspirant 'Indian Idol' - Bharat ki Shaan. Indian Idol is a ‘made-for-television phenomenon’ that combines drama and reality with music, humour, thrill and glamour. The show is doing very well on television and now it is all set to make a mark in the web world.

www.indianidol.sify.com will offer fans never before seen, exclusive content from the show, behind the scenes video clips, the latest happenings- the budding romances, the fights and controversies, ego clashes between the judges etc. as well as recap of episodes they may have missed. Users can get to know the participants better through contestant profiles, videos and photo galleries. The portal will also be conducting exclusive Videoconferences and exclusive web chats with the participants, judges and other celebrities where fans of the show will get a dream chance of interacting with their favourites.

Commenting on Sify.com’s association with Indian Idol, V. Sivaramakrishnan, President, Portals, Sify, said, "We are honored to be associated with Indian Idol 3, the biggest reality show in India. This association with ‘Indian Idol 3’ augments our leadership in making reality TV shows available on the Internet. Sify.com as an interactive medium also allows consumers the opportunity to vote online as well as interact through polls, message boards, chats etc. We wish to

provide our audience their daily dose of entertainment at their convenience, consequently increasing the number of Internet users in our country.”

The website will give a chance to the fans of the contestants to interact with other fans through contestant fan clubs where users can post messages and interact with other members to share opinions and trivia. Users will also be invited to send in their recap of episodes as well as personal messages, wishes to their contestants, which will be read out on air during the show on Television. The users can also participate in interesting contests and win passes to watch the show and get an opportunity to meet their favourite contestants.

Apart from content from the show, exclusive never before seen footage and offering interaction and community building, Sify.com is the exclusive partner for online voting for the show. People from various parts of India, especially those who do not have access to mobile phones can enjoy the convenience of voting online for their Idol by logging on to www.indianidol.sify.com from their neighborhood Sify Iway which is spread out in over 3500 locations across the country.

For further information please contact:

Mr. David Appasamy

Investor Relations

Sify Limited

+91-44-2254 0770 Ext. 2013

Email: david_appasamy@sifycorp.com

Pallavi Deshmukh / Richa Anand

Perfect Relations

98207 20344 / 98203 79152

Email: pdeshmukh@perfectrelations.com /ranand@perfectrelations.com

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