Cartoon Network presents the network premiere of the Hollywood Blockbuster – Shrek!

Media News

New Delhi, June 15

This month, the number one kids’ channel of India Cartoon Network, goes green with the ‘network premiere’ of the Academy award winning animated movie – Shrek. Based on the exciting escapades of Shrek, the green ogre is on a mission to rescue Princess Fiona, his home and other fairytale creatures from Lord Farquaad, the ruler of Duloc. To ensure that this Hollywood blockbuster resonates with kids across India, the irreverent VJ Cyrus Broacha has been roped in as the voice of the one of the key protagonists – Donkey - in the Hindi version of Shrek. Slated to air in the popular movie block of the network, Cartoon Network Theatre on June 17 at 12 Noon, Shrek will be shown in four languages English, Hindi, Tamil and Telugu, exclusively on Cartoon Network.

Monica Tata, Vice-President for Advertising Sales and Networks across India and South Asia, at Turner International India, Pvt. Ltd., said, ”The adaptation of Shrek in Hindi, Tamil and Telugu is yet another milestone effort to reach out to as wide an audience as possible. We are especially delighted to have Cyrus on board as the voice of one of the key characters – Donkey in the Hindi version. Cyrus, with his spontaneous witty delivery and quirky humour, has particularly been a great fit. I am sure kids across the country will enjoy this fantastic movie as part of Cartoon Network’s summer bonanza.”

‘Shrek’ is about a big green ogre who lives alone in the woods, feared by all the people in the land of Duloc. When Lord Farquaad, exiles all the fairy-tale beings in the woods, he sets to find Lord Farquaad to convince him to take the fairy–tale beings back where they belong. Lord Farquaad agrees, but forces Shrek to rescue Princess Fiona from an enormous dragon, who will become Farquaad’s bride. Along the way, Shrek befriends a talking Donkey (the voice of Cyrus Broacha), and falls in love with Fiona.

Will Shrek befriend Fiona or will she marry Lord Farquaad? Will the fairy-tale beings be able to return to their home? To find out, watch the network premiere of Shrek, on Sunday, June 17 at 12 Noon, only on Cartoon Network.

The month of June will also witness other exciting movie premieres on Cartoon Network such as – The Powerpuff Girls: The Movie; The Land before Time X: The Great Longneck Migration; and Teenage Mutant Ninja Turtles: Secret Origins. So watch the funniest, coolest and the ‘greenest’ characters, every Sunday at 12 noon, only on Cartoon Network.

Cartoon Network and POGO are the leading kids’ Network of India, with Cartoon Network sustaining the No. 1 kids channel title with 27% share in 2006 and YTD 2007 and POGO is the No. 2 kids channel with 21% share in 2006 and 22% in YTD 2007. Plus, POGO’s share is 37% higher than the No. 3 channel in YTD ‘07, whereas Cartoon Network’s share is 65% higher than the No. 3 channel so far in 2007. Cartoon Network and POGO are also the top two kids’ channels in the C&S 15+ audience so far in 2007.

Turner’s Cartoon Network and POGO are the # 1 and # 2 television destinations for kids in India. After shaping kids’ television in India with the launch of Cartoon Network in 1995, Turner created another milestone in 2004, with the launch of POGO, a multi-genre channel for kids and their families. Recognised as the resident kids’ experts with a 360-degree presence through successful on-air and on-line presence, ground-events, promotional licensing, product licensing, publishing, CD ROMS, etc, Cartoon Network and POGO, with an intelligent mix of live action, documentaries, movies and animation, offer a complete entertainment package for Indian kids.

For further details, please contact:

Arpita Bhatia

IPAN, New Delhi

011-42492100

arpita.bhatia@ipan.com

Abha Talwar

Turner International India Pvt. Ltd.

# 011 416 99 117

abha.talwar@turner.com