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New Delhi, June 28
The regional music industry is spreading like wild fire; in Oriya album song category Orissa is frontline runner. Apart from Hindi music, Orissa stands at top in production of album songs and looks bright future for its budding musician, singers and actors. Radio Choklate 104 FM has opened a new platform to add further one step ahead of the spreading Oriya music industry.
Here album refers to non-filmy songs having local flavor for the audience. In Orissa album songs are commonly known as devotional songs, and modern songs. In the field of Oriya entertainment music album has brought a new revolution. Album represents the start of a new era in the art forms. Now music album has become a step forward to cinema.
Orissa witnessed the birth of music album in early 80s via audiocassettes. In the year 1982 it was the JE cassettes that brought the album songs into limelight. Gradually Samrat, Stallion, Sun, World, Classic audio, Badshah, Savitri & many more music companies entered into the competitive market. According to Chitralipi Magazine, every year more than 300 albums are being released by Oriya music industry. And more than 75 lakhs audiocassettes and CDs are being sold in Orissa market.
Album has both entertainment and business value which encourages the producers to produce more and more music albums. Starting from Marriage to Festivals and even in Local Market places, we can find people listening album songs. In Orissa Market, Non Oriya singers are more popular, they are Sonu Nigam, Mohammad Aziz, Udit Narayan, Babul Supriyo and other famous singers. Recording of all the cassettes is done in Orissa’s studio and dubbing is done in Mumbai, Kolkatta and Chennai. Having seen the popularity of album songs, the singers, they have come forward to act in their own songs.
The people of all age groups because of its multiple taste are accepting these albums. These album songs help all types of people to remain forever young. In a very short span of time album has gained its popularity. Undoubtedly, the tradition of music album is being strengthened day by day.
Radio Choklate 104 FM brings you the latest albums by bigwigs of Oriya music, Badshah, Sun and Savitri music companies. The songs offered by them are available only on Radio Choklate 104 FM, which has taken their exclusive rights. Badshah Music Company has many hit music albums and also have music rights of super hit films. Likewise Sun Music Company has also presented chart-topping no. and also music rights of blockbuster movies. These supers hit songs you can hear exclusively on Radio Choklate 104 FM Dhum Mitha.
