Doordarshan and MTV to telecast MTV Music Summit for AIDS on November 30

Pubcaster Doordarshan will telecast the third MTV Music Summit for AIDS on November 30 at 9.30 pm. The event, which was held in Mumbai on November 15, will be telecast on MTV at 5.00 pm on the same day, followed by a repeat on Doordarshan during prime time.

Graced by a cross-section of personalities from the film and music industry apart from popular MTV veejays, the event was organised in support of patients suffering from HIV/AIDS and to highlight the discrimination they face in society.

Organised in conjunction with the United Nations Development Programme (UNDP), sponsors of the event included Sony Hi-Fi and Tata Indicom.

The show was kicked off by Sahara, a group of 15-24 year olds stricken with the disease, who performed their brand of music on stage while children from the Family Health International-funded project Dancing Feat, performed a dance sequence choreographed by Shiamak Davar.

The event also saw the telecast of Haath Se Haath Mila, a pilot produced by BBC India, which attempted to capture the behind-the-scenes episodes of the show with humsafars, a group of teens at risk to HIV/AIDS, as they met up with their favourite Bollywood stars and music artistes.

GO 92.5 FM broadcast the event live on radio while on-ground partners included Coca-Cola, Barista, Shoppers Stop and Rotaract Club, Bombay Hills South. The Grand Intercontinental, Mumbai was the hospitality partner.