94.3 MY FM’s Double Bonanza for Gujarat – After Ahmedabad, now in Surat

Media News

New Delhi, August 27, 2007

Synergy Media Entertainment Ltd, SMEL, a fully owned company of The Bhaskar Group has successfully launched its radio station '94.3 MY FM - Dil Se' in Surat. This is The Bhaskar Group’s second radio station in Gujarat, following the immense success of their radio station in Ahmedabad, and the tenth station overall.

The launch of ‘94.3 MY FM’ in Surat completes the group’s launch plans for the state of Gujarat. The group now intends to strengthen its listeners` base in the region and focus on becoming the preferred channel of the people in Gujarat. And judging by the tremendous response to MY FM stations nationwide, it seems most likely.

Says Harrish M. Bhatia, Business Head, MY FM, “We are glad to have this opportunity to connect to our listeners in Surat. ‘MY FM’ has already proved itself to be a successful radio station wherever it has launched, and we are very sure of its success in Surat too.”

Adds, Viplove Gupte, National Programming Head, “We are quite excited about the launch. Our music content ratio is 70:30, we keep our content local so that people get a familiar feeling with the channel and enjoy that too.”

MY FM is one of the most exciting brands in the Radio space. With its localized strategy and approach the channel has achieved the number one slot in Jaipur, Chandigarh, Jalandhar and Bhopal. My FM covers 7 states and 17 cities which gives them wider coverage and penetration in their markets.

For further information please contact:

Gautam Jha/Megha Sharma

Euro RSCG PR & Events

Tel: 011- 26528911 / 9873550184 (Megha)/ 9871865553 (Gautam Jha)

E-mail : megha.sharma@eurorscgindia.com/ gautam.jha@eurorscgindia.com